Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Xandr adopts OpenAP's OpenID audience identifier
Jun 24, 2021 – OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.
News categories: OpenAP, Xandr, David Levy, Mike Welch, Advertising, Big Data, Digital TV, USA

Irdeto and INVIDI offer integrated addressable TV solution
Jun 23, 2021 – Irdeto and INVIDI are rolling out technology that enables TV set-top boxes containing Irdeto's broadcast middleware to become instantly addressable, allowing the insertion of ads via INVIDI's Edge platform.
News categories: Irdeto, INVIDI, Shane McCarthy, Prasad Sanagavarapu, Advertising, Digital TV, Middleware, Set Top Box, Worldwide

Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories: Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA

'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories: Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA

View TV Group selects CommScope advertising technology
Jun 21, 2021 – CommScope has announced that View TV Group has selected CommScope's manifest manipulation software to strengthen its broadcast CDN solution with additional dynamic ad insertion functionality.
News categories: CommScope, View TV Group, Morgan Kurk, Dr. Jamie Branson, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Conviva publishes first State of Streaming Advertising report
Jun 15, 2021 – Conviva has released its inaugural State of Streaming Advertising report, revealing gaps in how publishers, buyers and consumers perceive streaming ads, and what this means for the streaming ad industry.
News categories: Conviva, Keith Zubchevich, Scott McDonald, Advertising, Digital TV, Market Research, QoE, Streaming, Worldwide

DMR ad inventory available through TheViewPoint
Jun 15, 2021 – TheViewPoint has partnered with DMR to amplify monetization of DMR's CTV/OTT advertising inventory. TheViewPoint is a video ad monetization platform for publishers and broadcasters.
News categories: TheViewPoint, Digital Media Rights, Keren Pass, Aaron Bendich, Advertising, Digital TV, Streaming, USA

TV advertising in Asia Pacific declined 15% in 2020
Jun 14, 2021 – Net advertising expenditure in Asia Pacific declined 4.3% Y/Y in 2020, according to Media Partners Asia (MPA). TV advertising faced further pressure in 2020 declining 15% Y/Y to US$43.3 billion.
News categories: Media Partners Asia, Advertising, Asia, Digital TV, Market Research

TEGNA selects TVSquared for ad measurement and attribution
Jun 10, 2021 – TEGNA (NYSE: TGNA) has chosen TVSquared to power cross-platform measurement and attribution for its advertisers, supporting local data-driven linear television and CTV and OTT campaigns.
News categories: TVSquared, TEGNA, Jo Kinsella, Jessica Daigle, Advertising, Digital TV, USA