Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

HBO Max launches ad-supported tier
Jun 2, 2021 – HBO Max has launched an advertising-supported subscription tier. With the launch, HBO Max consumers can now choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99.
News categories: HBO Max, Andy Forssell, JP Colaco, Advertising, Digital TV, Streaming, USA

BARB renews audience data contracts with Kantar
Jun 2, 2021 – BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
News categories: Kantar, BARB, Adam Crozier, Justin Sampson, Advertising, Big Data, Digital TV, UK

VisualOn supports AWS for Media & Entertainment Initiative
May 26, 2021 – VisualOn has announced support for the AWS for Media & Entertainment initiative. Customers that use the VisualOn HTML5+ SaaS can maximize ad revenue and business return via an integration with AWS Elemental MediaTailor.
News categories: VisualOn, AWS, Yang Cai, Advertising, Digital TV, Media Player, Worldwide

Digital content revenue to exceed $432bn globally by 2026
May 24, 2021 – Juniper Research expects the market for digital content to reach $432 billion by 2026; rising from $211 billion in 2021. Digital games are expected to generate the highest revenue in 2026.
News categories: Juniper Research, Saidat Giwa-Osagie, Advertising, Digital TV, Gaming, Market Research, Metaverse, Smart Home, Streaming, Worldwide

HBO Max ad-supported tier to launch first week of June
May 19, 2021 – HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
News categories: WarnerMedia, HBO Max, Tony Goncalves, JP Colaco, Advertising, Digital TV, Streaming, USA

Dataxis perspectives on advanced TV advertising in Europe
May 19, 2021 – With new capabilities brought onto TV screens by the deployment of IP based reception and digital OTT services, opportunities are flourishing for advanced advertising products bridging the gap between TV and digital.
News categories: Dataxis, Advertising, Digital TV, Europe, Market Research

Extreme Reach releases Q1 2021 Video Benchmarks Report
May 18, 2021 – Extreme Reach (ER) has released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

Nielsen Digital Ad Ratings for Samsung TV Plus inventory
May 13, 2021 – Samsung Ads has announced that TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus. Nielsen Digital Ad Ratings will enable advertisers to more easily utilize Samsung TV Plus inventory.
News categories: Nielsen, Samsung, Ameneh Atai, Tom Fochetta, Sara Sorce, Advertising, Digital TV, Smart TV, Streaming, USA

Altice's a4 deploys CommScope video advertising solution
May 13, 2021 – CommScope has announced that a4 has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4's video footprint, including both QAM-based and IP video services.
News categories: CommScope, a4, Morgan Kurk, Stephen Douglas, Advertising, Cable TV, Digital TV, Set Top Box, USA