Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Digital content revenue to exceed $432bn globally by 2026
May 24, 2021 – Juniper Research expects the market for digital content to reach $432 billion by 2026; rising from $211 billion in 2021. Digital games are expected to generate the highest revenue in 2026.
News categories: Juniper Research, Saidat Giwa-Osagie, Advertising, Digital TV, Gaming, Market Research, Metaverse, Smart Home, Streaming, Worldwide

HBO Max ad-supported tier to launch first week of June
May 19, 2021 – HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
News categories: WarnerMedia, HBO Max, Tony Goncalves, JP Colaco, Advertising, Digital TV, Streaming, USA

Dataxis perspectives on advanced TV advertising in Europe
May 19, 2021 – With new capabilities brought onto TV screens by the deployment of IP based reception and digital OTT services, opportunities are flourishing for advanced advertising products bridging the gap between TV and digital.
News categories: Dataxis, Advertising, Digital TV, Europe, Market Research

Extreme Reach releases Q1 2021 Video Benchmarks Report
May 18, 2021 – Extreme Reach (ER) has released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

Nielsen Digital Ad Ratings for Samsung TV Plus inventory
May 13, 2021 – Samsung Ads has announced that TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus. Nielsen Digital Ad Ratings will enable advertisers to more easily utilize Samsung TV Plus inventory.
News categories: Nielsen, Samsung, Ameneh Atai, Tom Fochetta, Sara Sorce, Advertising, Digital TV, Smart TV, Streaming, USA

Altice's a4 deploys CommScope video advertising solution
May 13, 2021 – CommScope has announced that a4 has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4's video footprint, including both QAM-based and IP video services.
News categories: CommScope, a4, Morgan Kurk, Stephen Douglas, Advertising, Cable TV, Digital TV, Set Top Box, USA

TiVo ad inventory available through Xandr
May 11, 2021 – Xandr and TiVo (NASDAQ: XPER) have agreed to make TiVo's ad-supported CTV inventory available to buyers in the Xandr Marketplace. The agreement includes TiVo’s pre-roll and in-stream content CTV advertising offerings.
News categories: Xandr, TiVo, Alex Chatfield, Walt Horstman, Advertising, Digital TV, USA

Amagi ad solutions increase revenue at Cinedigm
May 7, 2021 – Amagi has announced that Cinedigm (NASDAQ:CIDM) is using its server side ad insertion platform, Amagi THUNDERSTORM 2.0. The enhancement has resulted in a 47% increase in ad revenue since the new deployment.
News categories: Amagi, Cinedigm, Srinivasan KA, Tony Huidor, Advertising, Digital TV, Streaming, USA

Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories: Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide