Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Gracenote and Amagi streamline FAST for content publishers
Sep 26, 2024 – Content partners can now access Gracenote products through Amagi's channel creation solution, providing a one-stop platform for ingestion of programs and schedules into the Gracenote ecosystem.
News categories: Amagi, Gracenote, KA Srinivasan, Tim Cutting, Big Data, Content Protection, Digital TV, Streaming, Worldwide

Barb extends campaign planning to include discovery+ and Netflix
Sep 24, 2024 – Barb has upgraded its pre-campaign planning tool, enabling advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix.
News categories: Barb, Luca Vannini, Advertising, Big Data, Digital TV, Streaming, UK

Warner Bros. Discovery deploys captioning using Google Cloud AI
Sep 24, 2024 – Warner Bros. Discovery and Google Cloud have announced the deployment of an AI-powered captioning solution in the United States that utilizes Google Cloud's Vertex AI platform.
News categories: Google Cloud, Warner Bros. Discovery, Thomas Kurian, Avi Saxena, Big Data, Digital TV, USA, UX

Wurl report finds CTV engagement growing
Sep 18, 2024 – Wurl has published The CTV Trends Report 2024, a study that looks at shifts across both the content and ad experience on connected TV, with metrics on sessions, ad load, and viewership.
News categories: Wurl, Ron Gutman, Advertising, Digital TV, Market Research, Streaming, USA

Ad tiers bring unexpected perception boost to SVOD providers
Sep 18, 2024 – ScreenThink has announced findings from its research on the impact of advertising tiers on SVOD services, revealing that the introduction of ad tiers has had a positive effect on streaming brands.
News categories: MTM, Philippe Epailly, Advertising, Digital TV, Market Research, Streaming, UK

Vianeos partners with XroadMedia on AI-powered personalization
Sep 17, 2024 – Vianeos is to integrate XroadMedia’s advanced personalization solution into the Vianeos platform, offering enhanced, real-time personalization to millions of users across the globe.
News categories: Vianeos, XroadMedia, Hervé Cimetierre, Adolf Priodl, Big Data, Content Distribution, Digital TV, UX, Worldwide

OKAST selects Publica by IAS ad serving for its AVOD and FAST
Sep 16, 2024 – OKAST has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science, as a strategic partner for its global advertising initiatives.
News categories: OKAST, Publica by IAS, Cédric Monnier, Cameron Miille, Advertising, Digital TV, Streaming, Worldwide

Engineering and ContentWise partner on RaiPlay personalisation
Sep 19, 2024 – Engineering and ContentWise have developed a content recommendation solution based on the user's browsing history on RaiPlay, RAI's streaming platform, to offer even more personalized content.
News categories: ContentWise, Engineering, RaiPlay, Alessandro Vacca, Guido Porro, Elena Capparelli, Big Data, Digital TV, Italy, Streaming, UX

Roku dominates connected TV advertising market
Sep 13, 2024 – According to Omdia, the connected TV (CTV) advertising market is set to grow from $6.65 billion in 2024 to $13.5 billion by 2029, with Roku expected to lead the expansion.
News categories: Omdia, Maria Rua Aguete, Advertising, Digital TV, IBCShow, Market Research, Smart TV, Streaming, Worldwide