Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

European Connected TV Initiative to explore advertising opportunities
Oct 29, 2020 – The European Connected TV Initiative has launched with support from Google, Roku (Nasdaq: ROKU), Fincons Group and IPONWEB, focused on exploring the advertising opportunities emanating from the growth of CTV in Europe.
News categories: Fincons Group, IPONWEB, Roku, Google, Oliver Botti, Brian Golbere, Mike Shaw, Jens Thenakara, Advertising, Digital TV, Europe, Streaming

Jump and Float Left offer data-driven solution for OTT personalization
Oct 27, 2020 – Jump and Float Left have announce a personalization tool for Flicast – Float Left’s flagship end-to-end OTT solution. The tool tracks and analyzes content consumption patterns and content similarities to generate video recommendations.
News categories: Jump Data, Float Left, Jerónimo Macanás, Tom Schaeffer, Big Data, Digital TV, Streaming, Worldwide

Comscore announces advancements in cross-screen media measurement
Oct 26, 2020 – Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.
News categories: Comscore, Bill Livek, Chris Wilson, Carol Hinnant, David Algranati, Advertising, Big Data, Digital TV, USA

Mediasmart launches Audience Targeting & Household Sync technology on CTV
Oct 23, 2020 – mediasmart has launched its Audience Targeting & Household Sync technology on Connected TV (CTV). The technology enables brands to sync CTV ad campaigns with ads on other connected devices in the same household.
News categories: mediasmart, Noelia Amoedo, Guillermo Fernandez Sanz, Advertising, Digital TV, Streaming, Worldwide

Comscore ad marketplace for Connected TV goes global
Oct 22, 2020 – Comscore (NASDAQ: SCOR) has announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application.
News categories: Comscore, Rachel Gantz, Advertising, Big Data, Digital TV, Streaming, Worldwide

Gamut selects iSpot ACR for TV ad measurement
Oct 21, 2020 – Gamut has announced the selection of iSpot as its connected TV (CTV) ACR measurement provider. Gamut will use iSpot's capabilities to measure the incremental reach of its local OTT ad campaigns.
News categories: Gamut, iSpot, Soo Jin Oh, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA

FreeWheel releases H1 2020 U.S. Video Marketplace Report
Oct 15, 2020 – FreeWheel (Nasdaq: CMCSA) has released the latest edition of its U.S. Video Marketplace Report. The report found that video viewing soared as consumers were forced to hunker down at home.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

Nielsen to measure CTV campaigns on YouTube & YouTube TV
Oct 15, 2020 – Nielsen has announced that it will measure YouTube’s streaming TV inventory to help media buyers and sellers better understand and verify audiences on the YouTube and YouTube TV apps on connected TVs.
News categories: Nielsen, YouTube, Scott Brown, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA

AudienceProject partners with SpotX on OTT measurement
Oct 13, 2020 – SpotX has announced the UK launch of SpotX MetriX, a cross-platform measurement solution developed with AudienceProject and TechEdge. The solution offers brands and their agencies insights into growing OTT audiences.
News categories: AudienceProject, SpotX, TechEdge, Henrik Lauritzen, Graeme Lynch, Advertising, Big Data, Digital TV, Streaming, UK