Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

605 launches 605 PLATF0RM measurement and analytics for TV
Feb 5, 2020 – 605 has announced the launch of 605 PLATF0RM. 605 PLATF0RM is a web-based application that enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD.
News categories: 605, Noah Levine, Kim Kelleher, Keith Kazerman, Advertising, Big Data, Digital TV, USA

$1.95 billion in advertising revenue for Australian TV in 1H FY2020
Feb 5, 2020 – ThinkTV has announced total TV advertising revenue figures for Australia for the 12 and six months to December 31, 2019. For the first half of FY2020, the market recorded combined revenue of $1.95 billion, down 5.9% compared to the same period the year prior.
News categories: ThinkTV, Kim Portrate, Advertising, Australia, Digital TV, Market Research

TVSquared launches attribution solution for linear and digital
Feb 4, 2020 – TVSquared has launched a platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes, and joining the dots between linear and digital TV advertising.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Worldwide

Advertisers still struggling with streaming quality
Feb 4, 2020 – Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.
News categories: Conviva, Bill Demas, Advertising, Digital TV, Market Research, Streaming, Worldwide

TVSquared releases TV performance data for Australia
Feb 3, 2020 – TVSquared has released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response.
News categories: TVSquared, Mark Hudson, Advertising, Australia, Big Data, Digital TV

FreeWheel launches Video Marketplace Report for Europe
Jan 30, 2020 – FreeWheel has launched a Video Marketplace Report specifically for Europe. The paper shows a continued upward trend in premium video, driving investment in 'growth platforms' such as connected TV and mobile.
News categories: FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, Market Research

Vevo partners with TVision to track video content engagement
Jan 29, 2020 – Vevo has partnered with TVision to understand how viewers engage with its content. TVision’s data identifies how long viewers stay engaged with videos, viewer demographics, and how viewers watch videos - including co-viewing and bingeing.
News categories: TVision Insights, Vevo, Luke McGuinness, Bryon Schafer, Advertising, Big Data, Digital TV, Streaming, Worldwide

Comscore to measure The Cowboy Channel and RFD-TV audiences
Jan 28, 2020 – Comscore (Nasdaq: SCOR) and Rural Media Group have announced that Comscore will provide audience measurement using return path data for two of Rural Media Group's networks, The Cowboy Channel and RFD-TV.
News categories: Comscore, Carol Hinnant, Patrick Gottsch, Advertising, Big Data, Digital TV, USA

MRI-Simmons and FourthWall Media partner to provide custom TV audiences
Jan 28, 2020 – FourthWall Media has announced that it will make available MRI-Simmons' audience segments on its Reveal household matching tool, to allow the creation of custom segments for targeted TV planning, optimization, and attribution.
News categories: FourthWall Media, MRI-Simmons, Ellen Dudar, Ishan Bhaumik, Advertising, Big Data, Digital TV, USA