Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Global advertisers to increase adspend by 4.3% in 2020
Dec 9, 2019 – Advertisers will increase their global ad expenditure by 4.3% in 2020, but television will record zero growth over the period, as price inflation counterbalances the decline in global audiences, according to Zenith's Advertising Expenditure Forecasts.
News categories: Zenith, Matt James, Jonathan Barnard, Advertising, Market Research, Worldwide

3SS, Media Distillery and XroadMedia offer AI-based UX personalisation for Android TV
Dec 6, 2019 – 3SS, with Media Distillery and XroadMedia, has created an end-to-end video experience platform which enables Android TV providers to make Linear-on-Demand (LoD) a reality. LoD collects and curates video assets from a diverse range of sources and assembles them in a personalized linear experience.
News categories: 3SS, Media Distillery, XroadMedia, Kai-Christian Borchers, Roland Sars, Tom Dvorak, Android TV, Big Data, Digital TV, UX, Worldwide

Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories: Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, Streaming, USA, Worldwide

FOX selects AWS as its cloud and machine learning provider
Dec 3, 2019 – Amazon Web Services (AWS) [NASDAQ: AMZN] has announced that Fox (Nasdaq: FOXA, FOX) is to use AWS’s portfolio of services, infrastructure, and professional services organization to enable a new cloud-based media production and delivery platform.
News categories: Amazon Web Services, Fox Corp, Dr. Werner Vogels, Paul Cheesbrough, Big Data, Content Distribution, Digital TV, USA, Worldwide

Tru Optik and Anzu.io to bring targeting to in-game advertising
Dec 2, 2019 – Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
News categories: Tru Optik, Anzu.io, Andre Swanston, Itamar Benedy, Advertising, Big Data, Gaming, USA

Four-fifths of broadcasters considering personalised ads
Nov 28, 2019 – Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME.
News categories: ATEME, Remi Beaudouin, Advertising, Big Data, Digital TV, Market Research, Worldwide

DVB Targeted Advertising spec published
Nov 26, 2019 – DVB BlueBook A178-1 "Dynamic substitution of content in linear broadcast: interfacing an advert decisioning service and optimal preparation" is now available for download. It was approved at the recent meeting of DVB's Steering Board.
News categories: DVB Project, Advertising, Digital TV, Set Top Box, Smart TV, UX, Worldwide

StackAdapt and SpotX partner for Connected TV in Canada
Nov 25, 2019 – StackAdapt and SpotX have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of OTT content. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners.
News categories: SpotX, StackAdapt, Kelly McMahon, Michael Shang, Advertising, Big Data, Canada, Digital TV, Streaming

Amobee to integrate LiveRamp IdentityLink to enhance targeting
Nov 20, 2019 – Amobee is to integrate LiveRamp’s (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamp’s identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
News categories: Amobee, LiveRamp, Bryan Everett, Travis Clinger, Advertising, Big Data, Digital TV, Streaming, USA