Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

European AVOD and FAST advertising consortium launched
Sep 9, 2024 – OKAST has joined forces with Broadpeak, Titan OS, and Impresa to establish the ASAP4EU Consortium, aiming to introduce interactive advertising solutions for FAST and AVOD in Europe.
News categories: OKAST, Broadpeak, Titan OS, Impresa, Cédric Monnier, Mathias Guille, Tim Edwards, Bruno Padinha, Advertising, Content Distribution, Digital TV, Europe, TV OS

Channel 4 and Yospace extend SSAI partnership
Sep 9, 2024 – Channel 4 and Yospace have extended their partnership. Yospace's SSAI technology plays a pivotal role in Channel 4’s digital ambitions by opening up addressable advertising across its live streams.
News categories: Yospace, Channel 4, Tim Sewell, Barry John, Advertising, Digital TV, IBCShow, Streaming, UK

Fubo launches home screen CTV ad format
Sep 6, 2024 – FuboTV (NYSE: FUBO) is enhancing its ad inventory with a new CTV ad format that enables the display of advertiser-branded video content on the home screen of Fubo's CTV platform.
News categories: Fubo, Dina Roman, Advertising, Digital TV, Streaming, USA, UX

LG Ad Solutions offers screensaver ads on LG Smart TVs
Sep 5, 2024 – LG Ad Solutions has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs.
News categories: LG Ad Solutions, Dave Rudnick, Chris Weiland, Advertising, Digital TV, Smart TV, USA, UX, Worldwide

Bedrock to use Eluvio Content Fabric for broadcast streaming
Sep 5, 2024 – Eluvio has announced that Bedrock will use its Content Fabric for ultra-low-latency live and on-demand streaming, with monetization, AI discovery, tamper-proof content, and end-to-end analytics.
News categories: Eluvio, Bedrock, Michelle Munson, Jonas Engwall, Big Data, Content Distribution, Digital TV, Europe, IBCShow, UX

Cleeng strengthens churn analytics and prediction platform with AI
Sep 4, 2024 – At IBC, Cleeng will unveil its ChurnIQ AIssistant which uses a Generative AI chatbot to proactively identify crucial subscriber insights to inform smarter business decisions.
News categories: Cleeng, Gilles Domartini, Dan Simmons, Big Data, Digital TV, Worldwide

Gracenote augments metadata with related facts to drive engagement
Sep 4, 2024 – Gracenote has launched Gracenote Watch Prompts, a dataset that equips global video platforms and services with interesting facts about TV programs and movies to influence consumer viewing decisions.
News categories: Gracenote, Trent Wheeler, Big Data, Digital TV, IBCShow, UX, Worldwide

XroadMedia integrates advanced analytics and generative AI
Aug 27, 2024 – At IBC, XroadMedia will launch updates to its personalisation solution focusing on the application of AI, new ways to use social media, frictionless sports experiences and enhanced analytics tools.
News categories: XroadMedia, Adolf Proidl, Big Data, Digital TV, IBCShow, UX, Worldwide

Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories: Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide