Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

FreeWheel to provide decisioning platform for ads on Discovery's cable networks
Sep 30, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year agreement under which FreeWheel will provide its unified decisioning platform to enable advertising management for Discovery’s roster of cable networks.
News categories: FreeWheel, Discovery, James Rooke, Keith Kazerman, Advertising, Big Data, Cable TV, Digital TV, USA

Telaria introduces Audience Connect addressable CTV solution
Sep 26, 2019 – Telaria (NYSE:TLRA) has launched Audience Connect for publishers and marketers, a suite of products built for CTV/OTT, mobile, and desktop. Audience Connect makes it easy for marketers to deliver on-target campaigns, spanning multiple addressable criteria.
News categories: Telaria, Paige Bilins, Laura Buchman, Advertising, Big Data, Streaming, Worldwide

ZEE5 chooses Kaltura TV Platform Player for its Cloud TV service
Sep 25, 2019 – ZEE5 has partnered with Kaltura for the deployment of the Kaltura TV Platform Player. The player provides ZEE5 with QoE supporting over 8,000 devices, provides elastic scale and includes native support of advertising insertion and measurement.
News categories: Kaltura, ZEE5, Ron Yekutiel, Tarun Katial, Advertising, Content Distribution, Digital TV, India, Media Player, QoE, Streaming

Videa announces spot television industry’s first open data exchange APIs
Sep 24, 2019 – Videa has made available free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations. The APIs include specifications for inventory, RFPs, proposals, orders, makegoods and pre and post logs.
News categories: Videa, Shereta Williams, Rob Weisbord, Dave Villano, Advertising, Big Data, Digital TV, USA

Protected Media launches OTT supply side ad verification
Sep 24, 2019 – Protected Media has announced the launch of its groundbreaking SDK for CTV and OTT. With the new SDK, OTT traffic can be verified at the source, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory.
News categories: Protected Media, Asaf Greiner, Joe Hirsch, Thomas Engdahl, Advertising, Digital TV, Streaming, Worldwide

Partnerships and interoperability driving growth of audience targeted campaigns
Sep 23, 2019 – FreeWheel has announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video.
News categories: FreeWheel, David Dworin, Advertising, Big Data, Digital TV, Market Research, USA, Worldwide

Roku and Innovid partner on TV campaign analytics
Sep 23, 2019 – Roku (NASDAQ: ROKU) and Innovid have announced an analytics solution to measure demographic reach and frequency for TV campaigns on the Roku platform, and on Linear TV. The solution marries data from Roku’s active accounts with Innovid’s OTT ad serving footprint.
News categories: Roku, Innovid, Alison Levin, Jessica Hogue, Mike Law, Advertising, Big Data, Digital TV, USA

NCC Media rebrands as Ampersand; updates products
Sep 23, 2019 – NCC Media is changing its name to Ampersand. At the same time, the company is introducing several solutions for programmers and advertisers at this year's Advertising Week Conference in New York.
News categories: Ampersand, Nicolle Pangis, Advertising, Big Data, Digital TV, USA

Mediaocean and ProVantageX integrate tools for local TV buying & selling
Sep 19, 2019 – Mediaocean and ProVantageX (PVX) have announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
News categories: ProVantageX, Mediaocean, Stephen Poulin, Manu Warikoo, Advertising, Digital TV, USA