Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Dentsu Aegis forecasts improved ad spend outlook for 2018
Jan 12, 2018 – Dentsu Aegis Network’s latest Ad Spend Forecasts puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics, World Cup and US Congressional elections all expected to stimulate ad spend growth.
News categories: Dentsu Aegis, Jerry Buhlmann, Advertising, Market Research, Worldwide

Tru Optik launches OptOut.TV to give consumers OTT privacy controls
Jan 11, 2018 – Tru Optik has announced the launch of OptOut.TV, a solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem. OptOut.TV’s mission is to bring a higher level of privacy control to OTT.
News categories: Tru Optik, Videology, Alliant Cooperative, Andre Swanston, Aleck Schleider, Donna Hamilton, Advertising, Big Data, Digital TV, Mobile, Streaming, USA, Worldwide

Sinclair Broadcast and Imagine Communications collaborate on ATSC3.0 monetization
Jan 10, 2018 – Sinclair Broadcast (Nasdaq: SBGI) and Imagine Communications are working to develop an advertising management software platform to enable broadcasters to exploit the monetization opportunities of ATSC 3.0.
News categories: Sinclair Broadcast, Imagine Communications, Del Parks, Sarah Foss, Advertising, ATSC 3, CES2025, Digital TV, Terrestrial, USA

Swrve and Segment provide consumer behavior insight on emerging platforms
Jan 10, 2018 – Swrve has partnered with Segment to provide insights relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment's data sources.
News categories: Swrve, Segment, Christopher Dean, Peter Reinhardt, Advertising, Big Data, Digital TV, Mobile, Streaming, USA

SteelHouse introduces Connected TV advertising
Jan 9, 2018 – SteelHouse is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience, which is predicted to reach over 195 million U.S. viewers this year, or more than 60% of the U.S.
News categories: SteelHouse, Mark Douglas, Advertising, CES2025, Streaming, USA

SpotX announces interoperability with AWS Elemental MediaTailor service
Jan 9, 2018 – Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service.
News categories: SpotX, AWS Elemental, Jeremy Straight, Advertising, Content Distribution, Digital TV, Worldwide

Samba TV unveils audience targeting platform at CES2018
Jan 8, 2018 – Samba TV has introduced a self-serve platform enabling advertisers to use Samba’s data for discovering and activating TV audiences programmatically. Interactive demonstrations of the platform are the focus of the company’s exhibit at CES.
News categories: Samba TV, Ashwin Navin, Emmanuel Marques, Advertising, Big Data, CES2025, Content Identification, USA

Pearl TV And Sony develop application environment for ATSC 3.0
Jan 5, 2018 – Pearl TV has announced a project with Sony to develop an on-screen TV program guide that will be responsive to consumer commands. The new channel navigation tool is part of the interactive content environment for ATSC 3.0.
News categories: Sony Electronics, Pearl TV, Mike Fasulo, Paul Hearty, Anne Schelle, Advertising, ATSC 3, CES2025, Digital TV, Mobile, Semiconductor, Terrestrial, USA, UX

IAB & 4A’s release Ts&Cs addendum for long-form video
Jan 4, 2018 – The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
News categories: Interactive Advertising Bureau, American Association of Advertising Agencies, Randall Rothenberg, Marla Kaplowitz, Advertising, NewFronts, USA