Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
SpotX to power FremantleMedia's programmatic ad-based monetization
Sep 21, 2017 – SpotX has announced that it is partnering with FremantleMedia to help power the monetization of the global media giant’s holistic distribution strategy. The move marks the launch of ad-based monetization for FremantleMedia.
News categories:
SpotX, FremantleMedia, Ben Abbatiello, Samantha Glynne, Advertising, Digital TV, Streaming, Worldwide
YuMe launches cross-platform connected TV SDK
Sep 20, 2017 – YuMe (NYSE:YUME) has introduced the YuMe Connected TV (CTV) SDK to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. YuMe’s integrated solution delivers CTV campaigns programmatically.
News categories:
YuMe, Popcornflix, Venkat Krishnan, Ben Saxton, Advertising, Big Data, Digital TV, Streaming, Worldwide
Connekt and Ensequence to use Gracenote's Video Automatic Content Recognition
Sep 19, 2017 – Gracenote (NYSE: NLSN) has announced that it has inked deals with Connekt and Ensequence to use Gracenote’s Video Automatic Content Recognition (ACR) technology to bring new interactive capabilities to linear TV ads and other programming.
News categories:
Gracenote, Connekt, Ensequence, Kelly Abcarian, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Worldwide
Internet Video Archive and XroadMedia enable content discovery experiences
Sep 16, 2017 – XroadMedia and Internet Video Archive (IVA) have signed a strategic partnership agreement to help content and service providers to deliver content discovery experiences.
News categories:
XroadMedia, Internet Video Archive, Adolf Proidl, Rhodes Mason, Big Data, Digital TV, IBCShow, Worldwide
Viaccess-Orca delivers a personalized TV experience at 'yes' in Israel
Sep 15, 2017 – Viaccess-Orca has announced its latest partnership with 'yes'. Through the new agreement, 'yes' has chosen the Viaccess-Orca COMPASS content discovery platform to build new levels of personalization into its subscription and transactional VOD services.
News categories:
Viaccess-Orca, 'yes', Paul Molinier, Ori Gal, Big Data, Digital TV, IBCShow, Israel, Satellite
SDI Media and GrayMeta apply AI/machine learning to metadata creation
Sep 15, 2017 – SDI Media and GrayMeta have announced a partnership to develop AI/machine learning solutions to enable the creation of intelligent metadata for the localization and distribution of media content.
News categories:
SDI Media, GrayMeta, Scott Rose, Mark Howorth, Josh Wiggins, Big Data, Digital TV, IBCShow, Worldwide
Médiamétrie adds Molotov OTT to its TV audience ratings for France
Sep 14, 2017 – France’s audience measurement organisation Médiamétrie continues to enrich its 4-screen TV audience measurement, Focus Emission, with the inclusion of the performance of programmes on 14 channels available via the Molotov platform.
News categories:
Médiamétrie, Molotov, Big Data, Digital TV, France, Streaming
eMarketer lowers US TV ad spend estimate as cord-cutting accelerates
Sep 13, 2017 – eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in Q1.
News categories:
eMarketer, Monica Peart, Chris Bendtsen, Advertising, Digital TV, Market Research, Subscribers, USA
DISH Media enables Volvo to target ads across both DISH and Sling TV
Sep 13, 2017 – DISH Media Sales has announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The campaign, executed through media agency Mindshare, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.
News categories:
DISH Media Sales, Volvo, Brian Norris, Kevin Corcoran, Advertising, USA
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