Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

TiVo introduces personalized content discovery with voice search
Jul 25, 2017 – TiVo (NASDAQ:TIVO) has introduced a fully-integrated Personalized Content Discovery platform. The platform provides content discovery features that combine the power of TiVo’s conversational voice search with personalized search and recommendations.
News categories: TiVo Corp, Pratik Patel, Colin Dixon, Big Data, Digital TV, USA, UX, Worldwide

comScore demographics available through the Tru Optik OTT Marketing Cloud
Jul 24, 2017 – Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.
News categories: Tru Optik, comScore, David Wiesenfeld, Dan Hess, Advertising, Big Data, Digital TV, Streaming, USA

Sky Deutschland chooses Yospace dynamic ad insertion for Sky Go
Jul 21, 2017 – Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on Sky Go. The system allows addressable advertising to be served across Sky Deutschland’s suite of live sports coverage.
News categories: Yospace, Sky Deutschland, Tim Sewell, Boris Haug, Advertising, Digital TV, Germany, TV Everywhere

Video Services Analytics market to double over the next five years
Jul 20, 2017 – ABI Research has forecast that the market for analytics within Pay TV services will grow by 105% in the next five years as Pay TV companies start to transform their products to support an analytical focus.
News categories: ABI Research, Sam Rosen, Big Data, Digital TV, Market Research, Worldwide

Cadent enhances its addressable TV solution and core system
Jul 19, 2017 – Cadent has announced that its technology arm has made extensive enhancements to its addressable TV solution and core system. Cadent’s addressable TV solution allows the pay-TV industry to go toe-to-toe with digital’s reporting and analytics.
News categories: Cadent, Stephanie Mitchko-Beale, Les Carter, Advertising, Digital TV, USA

TELUS selects Mediamorph to streamline programmer fee calculations and processing
Jul 19, 2017 – Mediamorph has been selected to automate contract management and programmer fee calculations while delivering enhanced flexibility and control of packaging models by TELUS.
News categories: Mediamorph, TELUS, Rob Gardos, Blair Miller, Big Data, Canada, Digital TV

U.S. TV's 2017-18 upfront ad sales up 5.9% Y-o-Y
Jul 18, 2017 – Media Dynamics has released estimates for US TV’s primetime upfront ad revenue for the 2017-18 season. Also included in the totals are a relatively small but growing number of 'advanced targeting' buys, mostly on cable channels.
News categories: Media Dynamics, Ed Papazian, Advertising, Big Data, Cable TV, Digital TV, Market Research, USA

Tru Optik and Lotame partner on connected TV audience targeting
Jul 18, 2017 – Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotame’s global, first-party data and audience segments through Tru Optik’s OTT Marketing Cloud.
News categories: Lotame, Tru Optik, Ryan Reed, Andre Swanston, Advertising, Big Data, Digital TV, Streaming, Worldwide

TVPlayer selects SpotX as video ad serving platform
Jul 17, 2017 – SpotX has been appointed as the ad serving infrastructure for TVPlayer across all their inventory, including connected TV, desktop and smartphones. Advertisers and their agencies can now target TVPlayer’s one million-strong UK audience using data-driven buying.
News categories: SpotX, TVPlayer, Leon Siotis, Rob Hodgkinson, Advertising, Big Data, Digital TV, Streaming, UK