Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Backscreen integrates NPAW analytics solutions
May 31, 2024 – Backscreen and NPAW have integrated Backscreen's UX products with NPAW's analytics solutions, empowering service providers to make informed decisions about content, advertising, and product usability.
News categories: NPAW, Backscreen, Big Data, Digital TV, UX, Worldwide

WSC Sports introduces three new fan personalization products
May 28, 2024 – WSC Sports is introducing three new solutions to its product suite: Around the Game, In-App Stories and Discovery Network. The solutions help sports entities better own their relationship with the fan.
News categories: WSC Sports, Daniel Shichman, Big Data, Digital TV, UX, Worldwide

Ad server from SAS powers advertising on ITVX
May 23, 2024 – ITV is using an API-driven first-party ad server, developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
News categories: SAS, ITV, Roderick Crawford, Alex Maison, Advertising, Digital TV, Streaming, UK

Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories: Xperi, Jon Kirchner, Mike Laband, Advertising, Automotive, Digital TV, IPTV, Smart TV, TV OS, USA, Worldwide

Allen Media Group offers in-stream 'Frame' ads with BrightLine
May 20, 2024 – Allen Media Group (AMG) has launched an in-stream 'Frame' ad format on its The Weather Channel, Local Now and HBCU Go apps, powered by streaming ad technology from BrightLine.
News categories: BrightLine, Allen Media Group, Robert Aksman, Byron Allen, Advertising, Digital TV, USA, UX

beIN MEDIA to launch targeted TV advertising with Synamedia
May 20, 2024 – beIN MEDIA has selected Synamedia's Iris addressable advertising platform for the launch of a new broadcast advertising offering that is the first of its kind in the MENA region.
News categories: Synamedia, beIN MEDIA, Guy Southam, Bahadir Karalar, Advertising, Digital TV, Middle-East, Satellite, Streaming

Barb issues tender seeking TV viewing data sources
May 16, 2024 – Barb has issued an invitation to tender for the next iteration of its audience measurement service, looking for contractors to provide sources of TV viewing data that can enhance its panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

Netflix to launch in-house ad technology platform
May 15, 2024 – At Netflix's 2024 Upfront presentation, Amy Reinhard, Netflix's President of Advertising, announced that the company will launch an in-house advertising technology platform by the end of 2025.
News categories: Netflix, Amy Reinhar, Advertising, Digital TV, Streaming, USA, Worldwide

Pixalate releases April 2024 top grossing CTV apps report
May 15, 2024 – Pixalate has released its April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide