Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
MobiTV Releases Mobile Television Advertising and Viewership Data
Feb 25, 2008 – More than 60 million handsets are enabled with the MobiTV® service in the U.S. market and MobiTV has more than three million subscriptions.
News categories:
MobiTV, Advertising, Digital TV, Mobile, Subscribers, USA
First targeted, addressable TV advertising campaign over IPTV is announced
Jan 29, 2008 – Packet Vision has announced the completion of the world's first targeted TV advertising campaign to a predefined audience. The campaign, featuring a Mediacom financial client, ran daily on Channel 4 between 16 and 31 October.
News categories:
Packet Vision, Advertising, Content Distribution, Digital TV, IPTV, UK
IP-PRIME® and Packet Vision to Provide Targeted Ad Insertion Capability for IPTV Deployments
Oct 23, 2007 – SES AMERICOM (Euronext Paris and Luxembourg stock exchanges: SESG) has announced that it has teamed with Packet Vision to enable telecommunications carriers using SES AMERICOM's IP-PRIME® IPTV service to generate advertising revenue through the insertion of targeted local ads.
News categories:
SES, SES AMERICOM, Packet Vision, Advertising, Content Distribution, Digital TV, IPTV, USA
RGB Networks Shows Telcos How to Maximize Advertising Opportunities at TelcoTV
Oct 19, 2007 – RGB Networks will demonstrate how telecommunications carriers can maximize their advertising opportunities to generate new revenues from their IPTV deployments at next week's TelcoTV Conference & Expo in Atlanta.
News categories:
RGB Networks, Advertising, Content Distribution, IPTV
BigBand Networks to Showcase Video and Advertising Innovations at TelcoTV 2007
Oct 18, 2007 – BigBand Networks (NASDAQ:BBND), will conduct a range of public and private demonstrations of solutions designed to allow telecommunications carriers to add advanced video services - including digital TV, IPTV and addressable advertising - at next week's TelcoTV conference.
News categories:
BigBand Networks, Advertising, Content Distribution, IPTV
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