Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

VideoAmp renews measurement partnership with Paramount
Jan 7, 2025 – Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement.
News categories: VideoAmp, Paramount, Bryan Goski, John Halley, Advertising, Big Data, Digital TV, USA

Whale TV announces profit sharing program for TV brands
Jan 7, 2025 – Whale TV is starting the rollout of Whale OS 10. The company is also introducing a profit share program which compensates OEMs for every TV set shipped, along with a share of platform revenue.
News categories: Whale TV, Jason He, Advertising, CES2025, Digital TV, Smart TV, Streaming, TV OS, Worldwide

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

Comscore expands local currency partnership with Gray Media
Dec 20, 2024 – Comscore (NASDAQ: SCOR) will continue as a local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.
News categories: Comscore, Gray Media, Steve Bagdasarian, Matt Jaquint, Advertising, Big Data, Digital TV, USA

Red Bee Media integrates Ranker post-consumption opinion data
Dec 19, 2024 – Red Bee Media has partnered with Ranker to incorporate Ranker's post-consumption opinion data into its recommendations to improve content discovery for its global network of clients.
News categories: Red Bee Media, Ranker Insights, Shaun Stark, David Yon, Big Data, Digital TV, UX, Worldwide

Bell Media and Shopsense AI bring shoppable TV to Canada
Dec 18, 2024 – Bell Media has partnered with Shopsense AI to bring second-screen shopping experiences to Canadian viewers. The partnership will debut on CTV's daily shows The Good Stuff with Mary Berg and Etalk.
News categories: Shopsense, Bell Media, Glenn Fishback, Stewart Johnston, Advertising, Canada, Digital TV, UX

UK consults on legal framework for AI use of copyright material
Dec 17, 2024 – The UK has launched a consultation on plans to give certainty to the creative industries and AI developers on how copyright material can be used to train AI models.
News categories: UK Government, Big Data, Digital TV, Regulation, UK

Smartclip and M6 Publicité announce ad-tech partnership
Dec 17, 2024 – Smartclip’s advanced ad-tech solutions will progressively be integrated into M6 Publicité’s ad-tech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028.
News categories: Smartclip, M6 Publicité, Thomas Servatius, Hortense Thomine-Desmazures, Advertising, Digital TV, France