Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

XITE partners with Brand Metrics for CTV measurement
Jun 14, 2023 – Brand Metrics has announced that its measurement methodology will be applied to XITE's CTV campaigns to provide advertisers with evidence of campaign effectiveness.
News categories: Brand Metrics, XITE, Anders Lithner, Robby Kraai, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify and TVision expand attention measurement on CTV
Jun 13, 2023 – DoubleVerify (DV) (NYSE: DV) has partnered with TVision to combine DV's ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals, to enhance performance measurement on CTV.
News categories: DoubleVerify, TVision, Daniel Slotwiner, Yan Liu, Advertising, Big Data, Digital TV, Streaming, Worldwide

Tatari spins off new company with data clean room as first product
Jun 12, 2023 – Tatari has launched Vault, a company focused on solutions for CTV advertising. Vault's first product is a clean room solution providing a secure and neutral space for data collaboration.
News categories: Tatari, Experian, Vault, Philip Inghelbrecht, Chris Feo, Advertising, Big Data, Digital TV, Streaming, USA

Open programmatic CTV ad spend tops $3.2 billion in Q1 2023
Jun 12, 2023 – Pixalate has released its Q1 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report estimates that global open programmatic CTV ad spend was $3.2 billion in the quarter.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Cineverse to provide programming and technology for TCL TVs
Jun 9, 2023 – TCL and Cineverse (NASDAQ: CNVS) have announced that Cineverse's Matchpoint technology platform has been selected to provide content services for new TCL televisions in North America.
News categories: Cineverse, TCL, Tony Huidor, Mark Zhang, Haohong Wang, Advertising, Content Distribution, Digital TV, Smart TV, Streaming, USA

Bell Media unveils new and expanded ad solutions
Jun 8, 2023 – By enabling Addressable TV (ATV) on Bell Fibe TV, Bell Media is the first media company in Canada to offer ATV on linear channels through a Canadian broadcast distributor.
News categories: Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Canada, Digital TV, IPTV, Set Top Box, Streaming

Spectrum Reach taps Beachfront for programmatic monetization of convergent TV
Jun 7, 2023 – Spectrum Reach (NASDAQ:CHTR) and Beachfront have partnered enabling Spectrum Reach to serve programmatic ads across traditional set-top box TV, CTV and online video platforms in a privacy-focused manner.
News categories: Beachfront, Spectrum Reach, Chris Maccaro, Rob Klippel, Advertising, Cable TV, Digital TV, Set Top Box, Streaming, USA

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

FAST revenues in Eastern Europe set to reach $42m by 2028
Jun 5, 2023 – The Central and Eastern European (CEE) market is on track to reach $42m in FAST revenues by 2028 according to Omdia. CEE joins a buoyant market currently dominated by the US.
News categories: Omdia, Maria Rua Aguete, Advertising, Digital TV, Europe, Market Research, Streaming