Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

ACAM selects HR Media for video audience measurement in Mexico
Dec 16, 2024 – HR Media has been selected by the Alianza para la Calidad de la Medición Multimedia en México (ACAM) to provide video audience measurement services for 2025 and 2026.
News categories: HR Media, ACAM, Rodrigo Gómez, Advertising, Big Data, Digital TV, Mexico

Moments Lab metadata-generation integrated with Bitcentral asset management
Dec 16, 2024 – Moments Lab has integrated with Bitcentral, enabling Bitcentral media asset management software users to enrich their assets with Moments Lab's AI-generated metadata.
News categories: Moments Lab, Bitcentral, Frederic Petitpont, Sam Peterson, Big Data, Content Distribution, Digital TV, Worldwide

Roku and FreeWheel expand programmatic partnership
Dec 12, 2024 – Roku and FreeWheel have expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange.
News categories: FreeWheel, Roku, Miles Fisher, Eyal Ebel, Advertising, Digital TV, Streaming, TV OS, USA, Worldwide

Titan OS selects ThinkAdvertising to enrich Titan Audience Segments
Dec 12, 2024 – Titan OS has chosen ThinkAnalytics' ThinkAdvertising to enrich its CTV advertising offering, Titan Audience Segments. Titan Audience Segments unlocks the viewership data from Titan OS TVs.
News categories: ThinkAnalytics, Titan OS, Peter Docherty, Rees Hughes, Advertising, Big Data, Digital TV, Smart TV, Streaming, TV OS, Worldwide

IAB Tech Lab releases programmatic CTV genre guidance for comment
Dec 11, 2024 – IAB Tech Lab has released deliverables focused on helping the industry more efficiently use IAB Tech Lab's taxonomies, focusing on usage of the Ad Product Taxonomy and CTV genre values.
News categories: IAB Tech Lab, Anthony Katsur, Katie Shell, Temese Szalai, Advertising, Digital TV, Streaming, USA, Worldwide

Gracenote launches new API for live sports metadata
Dec 11, 2024 – Gracenote has launched Gracenote On Sports, offering a single API to access sports data covering 150+ leagues and competitions, connected to Gracenote's video data, including imagery and content IDs.
News categories: Gracenote, Bill Michels, Big Data, CES2025, Digital TV, UX, Worldwide

Red Bee Media & Fabric x Xytech partner on metadata and imagery
Dec 11, 2024 – Red Bee Media and Fabric x Xytech are collaborating to bring together Red Bee's program guide metadata with Fabric x Xytech’s expertise in metadata management and media supply chain integration.
News categories: Red Bee Media, Xytech, Fabric, Shaun Stark, Big Data, Digital TV, UX, Worldwide

K+ adopts Broadpeak ad insertion for AVOD monetization
Dec 11, 2024 – Broadpeak has announced that VSTV, also known as K+, is using Broadpeak’s server-side ad insertion (SSAI) technology to monetize its live channels and new AVOD service.
News categories: Broadpeak, K+, Jacques Le Mancq, Thomas Jayet, Advertising, Content Distribution, Digital TV, Streaming, Vietnam

Endeavor Streaming expands partnership with Sky New Zealand
Dec 10, 2024 – Endeavor Streaming has expanded its deal with Sky New Zealand to include a range of user experience enhancements, personalization features and advanced advertising capabilities for Sky Sport Now.
News categories: Endeavor Streaming, Sky New Zealand, Fred Santarpia, Lauren Quaintance, Advertising, Content Distribution, Digital TV, New Zealand, Streaming, UX