Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Aferian acquires AI-powered video recommendation service The Filter
Mar 5, 2022 – Aferian (LSE AIM: AFRN) has acquired 100% of Exabre Limited, trading as The Filter. The Filter's data science, analysis and machine learning technologies help consumers find and watch more of the video content they love.
News categories: Aferian, The Filter, Donald McGarva, Damien Read, Big Data, Digital TV, MandA, UK, UX, Worldwide

Channel 4 selects mParticle to power customer data infrastructure
Apr 4, 2022 – mParticle has announced that it has been selected by Channel 4 of the UK to provide customer data infrastructure to support the company in making data-led decisions as part of its Future4 strategy.
News categories: mParticle, Channel 4, Karen Gallantry, Big Data, Digital TV, UK

NPAW to present smart CDN Balancer, new analytics capabilities at NAB 2022
Mar 31, 2022 – NPAW will be introducing CDN Balancer, a smart system to balance loads between content delivery networks (CDNs) based on quality of experience, as well as expanded analytics capabilities for video streaming at NAB 2022.
News categories: NPAW, Ferran G. Vilaró, Big Data, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

IAB Tech Lab updates Connected TV ad format guidelines
Mar 31, 2022 – IAB Tech Lab has updated its ad format guidelines to include Digital Video and CTV formats. The update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today's world.
News categories: IAB Tech Lab, Anthony Katsur, Nick Short, Advertising, Digital TV, Streaming, USA

Nifty Gateway and Samsung develop Smart TV NFT platform
Mar 30, 2022 – Nifty Gateway has partnered with Samsung to develop the first-ever smart TV NFT platform for digital art and collectibles. Nifty Gateway is now integrated with Samsung's NFT platform in their 2022 premium TV product lines.
News categories: Nifty Gateway, Samsung, Duncan Cock Foster, Big Data, Digital TV, Smart TV, Worldwide

VIZIO introduces Jump Ads to connect linear TV with streaming
Mar 31, 2022 – VIZIO (NYSE: VZIO) has introduced Jump Ads. Jump Ads gives programmers and brands the ability to present an interactive overlay at the end of linear TV programs, directing viewers into a supporting app on the VIZIO operating system.
News categories: VIZIO, Fox Entertainment, Adam Bergman, Natalie Park, Advertising, Digital TV, Smart TV, Streaming, USA

FFalcon selects SpringServe for TCL Channel ad monetization
Mar 31, 2022 – SpringServe has announced an integration with FFalcon to power the TCL Channel inventory. SpringServe’s advanced ad serving and inventory management technology helps clients streamline their monetization.
News categories: SpringServe, FFalcon, Leon Siotis, Advertising, Digital TV, Smart TV, Streaming, Worldwide

FAST continues to gain consumer appeal
Mar 30, 2022 – Amagi has released the third edition of its industry report, revealing that FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

LocalBTV adds digital video ad insertion capabilities
Mar 30, 2022 – Didja has announced that its live local broadcast TV platform, LocalBTV, is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) to its entire 21-market footprint of US TV DMAs.
News categories: LocalBTV, Didja, Jim Long, Advertising, Content Distribution, Digital TV, Streaming, USA