Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Comscore powers automated TV ad buying and selling at WideOrbit
Mar 8, 2022 – Comscore (Nasdaq: SCOR) and WideOrbit are expanding their partnership to create the next generation of automated linear TV buying and selling. WideOrbit will use Comscore TV information to power automated TV transactions and audience targeting.
News categories:
Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA
ENGINE Media Exchange launches CTV solutions in Europe
Mar 7, 2022 – ENGINE Media Exchange (EMX) has announced its entry into the European CTV market. Building off its success in the US, EMX's CTV solutions enable publishers to better monetize their inventory and advertisers to reach their target audience at scale.
News categories:
ENGINE Media Exchange, Michael Zacharski, Amaia del Olmo, Advertising, Digital TV, Europe, Streaming
Aniview renews bot attack safeguarding partnership with HUMAN
Mar 7, 2022 – Aniview and HUMAN Security have renewed their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks via the use of HUMAN's MediaGuard advertising fraud product.
News categories:
HUMAN Security, Aniview, Alessandro Pireno, Alon Carmel, Advertising, Content Protection, Digital TV, Streaming, Worldwide
datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories:
datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide
JUMP announces QoE solution powered by Mux
Mar 3, 2022 – JUMP has announced the launch of JUMP QoE. Backed by Mux Data, the JUMP QoE solution analyzes the quality of video service users have on their platform in order to make data-driven actions that can improve the experience.
News categories:
JUMP Data-Driven Video, Mux, Inc, Jerónimo Macanás, Eric Elia, Big Data, Digital TV, QoE, Worldwide
VIZIO reports 4Q 2021 results
Mar 3, 2022 – VIZIO Holding (NYSE: VZIO) has announced results for the three and twelve months ended December 31, 2021. The company reported that there are now 15.1 million SmartCast Active Accounts, up 24% year-on-year.
News categories:
VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA
Nielsen and Cox Media sign TV and audio measurement agreement
Mar 3, 2022 – Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services covering Cox Media Group local TV stations in 10 full service television markets and for Cox Media Group local radio stations.
News categories:
Nielsen, Cox Media, Advertising, Big Data, Digital TV, USA
SpringServe powering video advertising on SXSW TV apps
Mar 2, 2022 – SpringServe has announced a collaboration with SXSW to power inventory on their VOD content, both online and on the SXSW TV apps. SpringServe’s technology helps publishers streamline their monetization to capture the full value of their inventory.
News categories:
SpringServe, SXSW, Joe Hirsch, Justin Bankston, Advertising, Apps, Digital TV, Streaming, Worldwide
Ikast.io partners with NPAW for video analytics data
Feb 24, 2022 – Blockchain-based rights-tracking platform, Ikast.io, has chosen NPAW as its video analytics partner. With NPAW's technology, Ikast.io can get data directly from the video player for analysis across all kinds of distribution and monetization business models.
News categories:
NPAW, Ikast.io, Ferran G. Vilaró, Cédric Monnier, Big Data, Content Protection, Digital TV, Media Player, Streaming, Worldwide
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