Digital TV Business, Technology and Market Research News

BIA/Madhive report examines growth in US OTT ad spending
Sep 29, 2022 – A Madhive-sponsored report from BIA Advisory Services examines local OTT advertising trends, and programmatic buying that provides access to a network of OTT ad inventory from a variety of publishers.
News categories: BIA Advisory Services, Madhive, Advertising, Digital TV, Market Research, Streaming, USA

Roku enabled for four-screen measurement in Nielsen Total Ad Ratings
Sep 29, 2022 – Nielsen (NYSE: NLSN) has announced that Roku (Nasdaq: ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
News categories: Nielsen, Roku, Asaf Davidov, Kim Gilberti, Advertising, Big Data, Digital TV, USA

Online video advertising to generate three times more revenue than SVOD in 2027
Sep 29, 2022 – In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to Omdia. By 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, Worldwide

FreeWheel and Comscore launch Connected TV contextual targeting
Sep 29, 2022 – FreeWheel and Comscore have announced that media buyers using FreeWheel's demand-side platform, Beeswax, now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
News categories: FreeWheel, Comscore, Soo Jin Oh, Rachel Gantz, Advertising, Digital TV, Streaming, USA

Set-top box market contraction will stabilize post-2024
Sep 29, 2022 – Set-top box (STB) shipments continued to decline in 2021, according to ABI Research. Subdued demand will result in a contraction of global annual STB shipments from 203.1 million in 2022 to 195.2 million in 2025.
News categories: ABI Research, Andrew Spivey, Digital TV, Market Research, Set Top Box, Worldwide

Red Bee, Nowtilus and Equativ launch FAST channels on LG Smart TVs with High View
Sep 29, 2022 – Red Bee Media, Nowtilus and Equativ (formerly Smart) have announced the launch of a jointly created FAST offering. High View is the debut customer, distributing the content on LG Smart TVs through LG Channels.
News categories: Red Bee Media, High View, LG Electronics, Nowtilus, Equativ, Steve Nylund, Alexander Trauttmansdorff, Chris Jo, Austria, Digital TV, Germany, Smart TV, Streaming, Switzerland

Pixalate releases H1 2022 CTV ad supply chain trends report
Sep 28, 2022 – Pixalate has released its H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, an analysis of the state of open programmatic CTV advertising through the first half of 2022.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Amazon upgrades Fire TV Cube and Alexa Voice Remote
Sep 28, 2022 – Amazon (NASDAQ: AMZN) has announced upgrades to its Fire TV family, including the next generation Fire TV Cube streaming media player, and Alexa Voice Remote Pro, a premium remote with Remote Finder and customizable buttons.
News categories: Amazon, Daniel Rausch, Digital TV, Set Top Box, Streaming, USA

FranceTV Publicité keeps up momentum in segmented TV
Sep 29, 2022 – Two years after the publication of the official decree authorizing the targeting and personalization of live broadcasted messages, FranceTV Publicité looks back on this new form of communication.
News categories: FranceTV Publicité, Marianne Siproudhis, Advertising, Digital TV, France