Digital TV Business, Technology and Market Research News

Samba TV releases H1 2024 State of Viewership report
Aug 8, 2024 – Samba TV has released its State of Viewership report for H1 2024. The report shows surging streaming and dynamic advertising opportunities in the U.S., while linear continues to decline.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

NPAW sees improvement in global streaming QoE in 1H 2024
Aug 6, 2024 – According to data from NPAW, the first 6 months of 2024 saw a large global increase in QoE, with a 54% decrease in buffer ratio for VOD services compared to the same period last year.
News categories: NPAW, Ferran G. Vilaró, Digital TV, Market Research, Streaming, Worldwide

United Group consolidates broadcasting on EUTELSAT 16A and HOTBIRD
Aug 8, 2024 – Eutelsat (ISIN: FR0010221234; Paris/London: ETL) has been selected by United Group to consolidate its Total TV, Nova and Vivacom broadcasting activities on HOTBIRD at 13°E, and EUTELSAT 16A at 16°E.
News categories: Eutelsat, United Group, Laurence Delpy, Zeljko Batistić, Content Distribution, Digital TV, Europe, Satellite

Deutsche Welle to use EBU PEACH recommendation engine
Aug 7, 2024 – Deutsche Welle (DW) has selected EBU PEACH as its recommendation engine. DW will use PEACH's community-driven approach and technology to help manage the delivery of news across a range of digital channels.
News categories: EBU PEACH, Deutsche Welle, Guido Baumhauer, Big Data, Digital TV, Europe, UX

Fraunhofer IIS, Hisense and Globo bring MPEG-H Audio to Brazil
Aug 7, 2024 – Fraunhofer IIS, with partners Hisense and Globo, has announced the release of a wide range of Hisense television sets in Brazil that unlock the next generation audio capabilities of MPEG-H Audio.
News categories: Fraunhofer IIS, Hisense, Globo, Adrian Murtaza, Thais Nogueira, Mauricio Felix, Brazil, Digital TV, SBTVD, Smart TV

Google announces Google TV Streamer, its Chromecast replacement
Aug 6, 2024 – Google has announced Google TV Streamer, a 4K TV streaming device. Along with offering Google TV, the Google TV Streamer box doubles as a smart home hub for Google Home and Matter devices.
News categories: Google, Digital TV, Set Top Box, Smart Home, Streaming, USA, UX

Amagi brings contextual CTV advertising to FAST with Anoki
Aug 6, 2024 – Amagi has partnered with Anoki on contextual advertising for FAST services. Anoki's platform generates contextual scene-level metadata on content served by Amagi using multimodel generative AI.
News categories: Amagi, Anoki, Srinivasan KA, Raghu Kodige, Advertising, Big Data, Digital TV, Streaming, Worldwide

Triveni Digital to demonstrate end-to-end TV 3.0 at 2024 SET Expo
Aug 6, 2024 – Triveni Digital will show its end-to-end offering for Latin American broadcasters at 2024 SET Expo. The company's Station Manager simplifies the operation and delivery of TV 3.0 and ATSC 1.0 services.
News categories: Triveni Digital, Ralph Bachofen, Mark Corl, Content Distribution, Digital TV, Latin America, SBTVD

Ad-supported streaming booms with increasing viewer approval
Aug 6, 2024 – According to Kantar's latest global video streaming data and analysis, ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10% QoQ and FAST growing by 6%.
News categories: Kantar, Andrew Skerratt, Digital TV, Market Research, Streaming, Worldwide