Worldwide (not region-specific) Digital TV News

Aniview renews bot attack safeguarding partnership with HUMAN
Mar 7, 2022 – Aniview and HUMAN Security have renewed their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks via the use of HUMAN's MediaGuard advertising fraud product.
News categories: HUMAN Security, Aniview, Alessandro Pireno, Alon Carmel, Advertising, Content Protection, Digital TV, Streaming, Worldwide

Limelight to acquire Yahoo's Edgecast
Mar 7, 2022 – Limelight Networks (Nasdaq: LLNW) has announced that it has entered into a definitive agreement to acquire Yahoo's Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction.
News categories: Limelight Networks, Edgecast, Bob Lyons, Jim Lanzone, Reed Rayman, Content Distribution, Digital TV, MandA, Worldwide

Disney+ to introduce ad-supported subscription offering
Mar 4, 2022 – Disney has announced that Disney+ will expand its offering by introducing an ad-supported subscription in addition to its option without ads, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
News categories: Disney, Kareem Daniel, Rita Ferro, Digital TV, Streaming, USA, Worldwide

datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories: datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide

JUMP announces QoE solution powered by Mux
Mar 3, 2022 – JUMP has announced the launch of JUMP QoE. Backed by Mux Data, the JUMP QoE solution analyzes the quality of video service users have on their platform in order to make data-driven actions that can improve the experience.
News categories: JUMP Data-Driven Video, Mux, Inc, Jerónimo Macanás, Eric Elia, Big Data, Digital TV, QoE, Worldwide

Netflix to acquire Next Games
Mar 2, 2022 – Netflix (NASDAQ: NFLX) has entered into a combination agreement to acquire Next Games (NXTGMS). Next Games creates and operates mobile games with global appeal with an authentic and social fan experience at its core.
News categories: Netflix, Next Games, Michael Verdu, Teemu Huuhtanen, Digital TV, Gaming, MandA, Worldwide

SpringServe powering video advertising on SXSW TV apps
Mar 2, 2022 – SpringServe has announced a collaboration with SXSW to power inventory on their VOD content, both online and on the SXSW TV apps. SpringServe’s technology helps publishers streamline their monetization to capture the full value of their inventory.
News categories: SpringServe, SXSW, Joe Hirsch, Justin Bankston, Advertising, Apps, Digital TV, Streaming, Worldwide

Ikast.io partners with NPAW for video analytics data
Feb 24, 2022 – Blockchain-based rights-tracking platform, Ikast.io, has chosen NPAW as its video analytics partner. With NPAW's technology, Ikast.io can get data directly from the video player for analysis across all kinds of distribution and monetization business models.
News categories: NPAW, Ikast.io, Ferran G. Vilaró, Cédric Monnier, Big Data, Content Protection, Digital TV, Media Player, Streaming, Worldwide

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide