Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TV reception over the Internet continues to grow in Switzerland
Mar 28, 2023 – According to Zattoo's 2023 TV Streaming Report, more and more Swiss people use the internet for TV reception, with high inflation having less impact on streaming subscriptions than expected.
News categories: Zattoo, Jörg Meyer, Digital TV, Market Research, Streaming, Switzerland

63% of rural Americans bundle internet and TV
Mar 27, 2023 – In a recent study commissioned by Innovative Systems and conducted by Pivot, 63% of rural Americans bundle their Internet and TV with the same telecommunications provider.
News categories: Innovative Systems, Pivot, Digital TV, Market Research, USA

FreeWheel: FAST channels redefining premium video distribution
Mar 28, 2023 – The H2 2022 FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising digital video content in the US and Europe.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

Pay TV subscribers in Eastern Europe to fall to 73 million in 2028
Mar 23, 2023 – According to Digital TV Research, the number of pay TV subscribers in Eastern Europe will decline by 8 million from 81 million in the peak year of 2018 to 73 million in 2028.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

Slower AR/VR headset shipment growth expected for 2023
Mar 21, 2023 – IDC has lowered its forecast for AR/VR headset shipments in 2023. Despite the revision, total shipments are expected to grow 14% in 2023 and accelerate over the 2023-2027 period with a five-year CAGR of 32.6%.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Digital TV, Market Research, Metaverse, Worldwide

Streaming TV now most-watched TV form in the EU5
Mar 21, 2023 – Magnite (NASDAQ: MGNI) has unveiled research showing that streaming TV is now the most-watched form of TV across the EU5, and how consumer attitudes and habits are reshaping the streaming landscape.
News categories: Magnite, Sam Wilson, Digital TV, Europe, Market Research, Streaming

OTT TV revenues in Western Europe to reach $45 billion by 2028
Mar 20, 2023 – According to Digital TV Research, OTT TV revenues in Western Europe will reach $45bn in 2028, up from the $27bn in 2022. The UK will then account for $10bn, Germany $8bn and France $7bn.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Eastern Europe OTT revenues to double by 2028
Mar 16, 2023 – According to Digital TV Research, OTT TV revenues in Eastern Europe will reach $5.7 billion in 2028, nearly double from $2.9 billion in 2022. Poland will remain the OTT revenue winner.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Video spend in Sweden up 9% in 2022 versus 2021
Mar 15, 2023 – According to Mediavision, average media spend in Sweden in 2022 increased 8% compared to 2021, and now amounts to SEK 685 (~$65) per month. Out of the total, the video segment grew by 9% YoY.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden