USA (United States of America) Digital TV News

55% of U.S. broadband households now own a Smart TV
Feb 10, 2022 – A Parks Associates' whitepaper reports 55% of U.S. broadband households now own a smart TV, pushing the device to be the default platform for streaming content. Consumers are increasingly interested in having all their entertainment available on a single device.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Smart TV, Streaming, USA

Disney+ subscribers up 11.8 million in 4Q 2021
Feb 9, 2022 – The Walt Disney Company (NYSE: DIS) has reported earnings for its quarter ended January 1, 2022. The company increased its total streaming subscriptions to 196.4 million, with 11.8 million Disney+ subscribers added in the quarter.
News categories: The Walt Disney Company, Bob Chapek, Digital TV, Results, Streaming, USA, Worldwide

U.S. consumer spending on digital entertainment up over $2 billion in 2021
Feb 4, 2022 – According to DEG: The Digital Entertainment Group, overall U.S. consumer spending across digital and physical home entertainment formats in 2021 was $32.3 billion, an almost 8% increase from the $30 billion consumers spent in 2020.
News categories: DEG: The Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

U.S. pay TV penetration to fall below 50% in 2026
Feb 7, 2022 – U.S. traditional pay TV penetration will slip below 50% of TV households in 2026. Digital TV Research forecasts 60 million pay TV subscribers by 2027, declining from 105 million in the peak year of 2010.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Satellite, Subscribers, USA

STARZPLAY International subscribers grew 98% in 2021
Feb 3, 2022 – Lionsgate (NYSE: LGF.A, LGF.B) has reported third quarter (to December 31, 2021) results. Global streaming subscribers increased 44% Y-o-Y to 19.7 million. STARZPLAY International subscribers grew 98% Y-o-Y to 8.5 million driven by OTT subscriber growth.
News categories: Lionsgate, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Hisense ULED ATSC 3.0 TVs to support Advanced HDR
Feb 3, 2022 – During CES, Hisense announced that it is collaborating with ATSC 3.0 and Advanced HDR by Technicolor for integration into upcoming ULED TVs. Consumers that tune in to Sinclair ATSC 3.0 stations on Hisense TVs will be able to enjoy TV transmitted in HDR.
News categories: Technicolor, Hisense, Sinclair Broadcast, Tony Bozzini, David Gold, Mark Aitken, ATSC 3, Digital TV, Smart TV, USA

Simulmedia launches cross-channel TV advertising platform
Feb 1, 2022 – Simulmedia has announced the launch of TV+, a platform for automated planning, buying, activation and measurement that guarantees full audience reach across ad-supported channels on both linear and connected TV in the U.S.
News categories: Simulmedia, Dave Morgan, Sam Bloom, Advertising, Digital TV, USA

Vewd receives approval for financial restructuring
Feb 1, 2022 – Vewd Software has announced the U.S. Bankruptcy Court's approval of its Plan of Reorganization. The restructuring will eliminate the vast majority of Vewd’s debt and position Vewd for long-term growth.
News categories: Vewd, Aneesh Rajaram, Digital TV, Private Equity, USA, Worldwide

Roku brings Nielsen audience guarantees to its ad buying platform
Feb 1, 2022 – Roku (Nasdaq: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
News categories: Roku, Nielsen, Louqman Parampath, Tyler DeNicola, Advertising, Digital TV, Streaming, USA