USA (United States of America) Digital TV News

Share of U.S. households with a top SVOD service steady at 78%
Aug 31, 2021 – Research from Leichtman Research Group (LRG) finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA

HBO Max and YouTube added to Spectrum Guide
Aug 30, 2021 – Spectrum has announced the launch of HBO Max and YouTube within Spectrum Guide on eligible devices across its service area, providing customers with access to the streaming services directly from the Spectrum TV platform.
News categories: Charter Communications, Elena Ritchie, Cable TV, Digital TV, Set Top Box, Streaming, USA, UX

U.S. FAST market to reach $4.1 billion in 2023
Aug 26, 2021 – According to research from nScreenMedia, sponsored by Verizon Media, ad revenue earned by virtual linear (vLinear) channels is expected to grow from $2.1 billion in 2021 to $4.1 billion in 2023.
News categories: nScreenMedia, Verizon Media, Colin Dixon, Ariff Sidi, Digital TV, Market Research, Streaming, USA

CTS launches Managed Terrestrial Distribution for U.S. operators
Aug 26, 2021 – Comcast Technology Solutions (CTS) has launched a managed terrestrial content distribution service to support pay TV operators in the US. CTS has offered a satellite-based managed service for decades.
News categories: Comcast Technology Solutions, MTC Cable, Allison Olien, Glen Faulkner, Content Distribution, Digital TV, Terrestrial, USA

Streaming services overtake TV Everywhere in the U.S.
Aug 25, 2021 – FreeWheel (Nasdaq: CMCSA) has published its 1H 2021 U.S. Video Marketplace Report. The report highlights the changing dynamics of how content owners and distributors are monetizing premium digital video content.
News categories: FreeWheel, James Rothwell, Advertising, Digital TV, Market Research, USA

Evoca selects CommScope for Android TV ATSC 3.0 set-tops
Aug 25, 2021 – CommScope has been selected by Evoca to provide its subscribers with the latest generation of set-top solutions powered by Android TV with integrated dual multimode ATSC 3.0 and ATSC 1.0 tuners.
News categories: CommScope, Evoca, Ken Haase, Todd Achilles, Android TV, ATSC 3, Digital TV, Set Top Box, USA

NEXTGEN TV launches in Kansas City, MO
Aug 24, 2021 – BitPath has announced that KMBC-TV (ABC), KCTV (CBS), KSHB-TV (NBC), WDAF-TV (FOX), KCPT (PBS), KCWE (CW), KSMO-TV (MyNet) and KMCI-TV (IND) are now available to Kansas City area viewers in NEXTGEN TV format.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

QTT launches linear TV ad marketplace
Aug 24, 2021 – QTT has launched QTT Marketplace, an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access premium, curated local and national television inventory.
News categories: Viamedia, John Piccone, Ethan Heftman, Dan Callahan, Bill Rosolie, Eric Fischer, Todd Randak, Advertising, Digital TV, USA