USA (United States of America) Digital TV News

Extreme Reach and BrightLine power interactive personalized ads for CTV
Aug 18, 2021 – Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
News categories: Extreme Reach, BrightLine, Tim Conley, Robert Aksman, Advertising, Digital TV, USA

36% of US broadband households subscribing to or trialing video gaming
Aug 18, 2021 – Research from Parks Associates has found that 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service.
News categories: Parks Associates, Paul Erickson, Digital TV, Gaming, Market Research, USA

Proof of vaccination required to attend CES 2022
Aug 18, 2021 – The Consumer Technology Association (CTA) has announced that CES 2022 will require in-person attendees to provide proof of COVID-19 vaccination. CES 2022 will take place in Las Vegas on January 5-8, 2022.
News categories: Consumer Technology Association, Gary Shapiro, CES2025, COVID-19, Digital TV, USA, Worldwide

JEA and Harmonic simplify video streaming for MVPDs
Aug 17, 2021 – Jackson Energy Authority and Harmonic (NASDAQ: HLIT) have teamed up to launch JEA's fully hosted headend management and video streaming solution for cable, broadband and telecommunications providers.
News categories: Harmonic, Jackson Energy Authority, Shahar Bar, Ben Lovins, Content Distribution, Digital TV, IPTV, USA

JEA launches video streaming service with NAGRA and Harmonic
Aug 17, 2021 – Jackson Energy Authority (JEA) has teamed up with NAGRA (SIX:KUD.S) to launch an IP-based multiscreen video streaming service, 'E+ Premier', powered by NAGRA's OpenTV Video Platform and Harmonic’s VOS 360 cloud streaming solution.
News categories: NAGRA, Harmonic, Jackson Energy Authority, Xavier Fustagueras, Content Distribution, Digital TV, IPTV, TV Everywhere, USA

WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories: Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA

DEG releases mid-year 2021 home entertainment report
Aug 10, 2021 – U.S. consumers spent $15.7 billion on movies and television shows consumed at home and on the go in the first six months of 2021, according to DEG's mid-year 2021 home entertainment report.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

DoubleVerify neutralizes ‘SmokeScreen’ CTV fraud scheme
Aug 12, 2021 – DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off.
News categories: DoubleVerify, Mark Zagorski, Roy Rosenfeld, Advertising, Content Protection, Digital TV, Streaming, USA

Extreme Reach releases Q2 2021 Video Benchmarks report
Aug 12, 2021 – Extreme Reach (ER) has announced findings from its Video Benchmarks Report for Q2 2021. Connected TV, at 35% of the impressions mix in Q2, continues to be the lead platform of choice for ER clients.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA