USA (United States of America) Digital TV News

iSpot provides attribution and OTT measurement for OpenAP ads
Jul 28, 2020 – OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
News categories: OpenAP, iSpot, Ed Davis, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Freewheel integrates NBC Spot On’s OTT inventory
Jul 27, 2020 – The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot On’s premium inventory, through Freewheel's Strata platform.
News categories: Freewheel, NBC Spot On, Mark McKee, Shawn Makhijani, Advertising, Big Data, Digital TV, Streaming, USA

Verizon FIOS video subscribers down 81,000 in 2Q 2020
Jul 24, 2020 – Verizon Communications (NYSE, Nasdaq: VZ) has reported second-quarter 2020 results. Consumer reported 81,000 Fios Video net losses in second-quarter 2020, reflecting the ongoing shift from traditional linear video to OTT offerings.
News categories: Verizon Communications, Digital TV, IPTV, Results, Subscribers, USA

HBO Max at 4.1M; AT&T U.S. down 954k; Vrio down 2.5M video subs in 2Q 2020
Jul 23, 2020 – AT&T (NYSE:T) has reported results for Q2 2020. HBO Max had 4.1 million subscribers after 1 month of operation.For the quarter, U.S. video subscribers were down 854,000, and Vrio subscribers were down 312,000 excluding the closure of DIRECTV Venezuela.
News categories: AT&T, John Stankey, Digital TV, IPTV, Latin America, Results, Satellite, Streaming, Subscribers, USA

Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories: Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide

Roku survey finds nearly 1 in 3 U.S. TV households are cordless
Jul 21, 2020 – Roku (NASDAQ: ROKU) has announced findings from its annual Cord Cutting study, including new insights shared by U.S. consumers about how the COVID-19 pandemic is influencing the shift to streaming.
News categories: Roku, Matthew Anderson, COVID-19, Digital TV, Market Research, Streaming, USA

US cloud gaming could generate $3bn in annual subscription revenue
Jul 21, 2020 – Research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service.
News categories: Parks Associates, Kristen Hanich, Apps, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

CBS TV stations select Alphonso for Local TV attribution
Jul 20, 2020 – Alphonso has announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the US.
News categories: Alphonso, CBS, Ashish Chordia, Julio Marenghi, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

DoubleVerify introduces ad completion measurement tools for CTV
Jul 17, 2020 – DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide