USA (United States of America) Digital TV News

FreeWheel unifies decisioning for direct sold and programmatic advertising
Apr 14, 2020 – FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
News categories: FreeWheel, NBCUniversal, The Trade Desk, Dave Clark, Krishan Bhatia, Brian Stempeck, Advertising, Big Data, Digital TV, USA

Frontier Communications agrees restructuring with bondholders
Apr 14, 2020 – Frontier Communications (NASDAQ: FTR) has announced that it has entered into a Restructuring Support Agreement with bondholders. To implement the plan, the company has voluntarily gone into Chapter 11.
News categories: Frontier Communications, Robert Schriesheim, Bernie Han, Cable TV, COVID-19, Digital TV, Finance, USA

Comscore introduces faster reporting of media consumption trends
Apr 14, 2020 – Comscore (NASDAQ: SCOR) has announced a new series of weekly custom reporting options. The reports are tailored to highlight consumption trends in TV, digital, OTT and gaming on a more frequent and granular basis.
News categories: Comscore, Bill Livek, Advertising, Digital TV, Market Research, USA

NAB Show reveals plans for NAB Show Express
Apr 13, 2020 – NAB Show Express will take place May 13–14, 2020. The platform is free and offers three educational channels, on-demand content and a Solutions Marketplace featuring exhibitor product information, announcements and demos.
News categories: NAB Show, Digital TV, NABShow, USA, Worldwide

Amobee and Beachfront make STB VOD ad inventory programmatic
Apr 13, 2020 – Amobee has announced a partnership with Beachfront to offer media buyers Beachfront’s solution that unlocks MVPD and broadcast network’s STB VOD inventory for programmatic activation through the Amobee platform.
News categories: Amobee, Beachfront, Bryan Everett, Chris Maccaro, Advertising, Big Data, Digital TV, Set Top Box, USA

Zingo TV and Streaming Global deliver live streams at sub-second latency
Apr 7, 2020 – Zingo TV has announced that it will partner with Streaming Global to increase scalability and reduce costs for its platform. The platform will be delivering live streams at sub-second latency, a delay 30-60x faster than the industry average.
News categories: Streaming Global, Zingo TV, John Estiva, Content Distribution, Digital TV, Streaming, USA

24i powers streaming video experience for Topic
Apr 7, 2020 – 24i has announced that Topic, an entertainment streaming service from First Look Media, has chosen 24i to power its streaming video experience across topic.com, Apple TV and iOS, Android, Amazon Fire TV and Roku.
News categories: 24i, Topic, First Look Media, Martijn van Horssen, Ryan Chanatry, Apps, Digital TV, Streaming, USA, Worldwide

US: 44% with a vMVPD switched from a traditional pay TV service
Apr 3, 2020 – The Leichtman Research Group (LRG) has found that, of U.S. households that currently have a live streaming vMVPD pay-TV service, 44% switched directly from a traditional pay-TV service, and 26% also have a traditional service.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

SeaChange selected by Midco to monetize video streaming service
Apr 2, 2020 – SeaChange (NASDAQ: SEAC) has expanded its relationship with Midco. The SeaChange Framework offers converged, cross-platform video delivery that enables savings on infrastructure versus operating separate linear and OTT workflows.
News categories: SeaChange, Midco, Chad Hassler, John Pederson, Advertising, Cable TV, Content Distribution, Digital TV, USA