USA (United States of America) Digital TV News

IAB releases for comment specification to improve video advertising
Apr 23, 2019 – The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.
News categories: IAB Tech Lab, Dennis Buchheim, Jarred Wilichinsky, Peentoo Patel, Advertising, Digital TV, Media Player, USA, Worldwide

Verizon makes YouTube TV available to its customers
Apr 23, 2019 – Verizon and Google have announced a partnership to bring YouTube TV to Verizon customers. YouTube TV membership includes six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
News categories: Verizon, YouTube TV, Erin McPherson, Heather Rivera, Digital TV, Streaming, USA

Verizon FIOS video subscribers down 53,000 in 1Q 2019
Apr 23, 2019 – Verizon Communications (NYSE, Nasdaq: VZ) has reported first-quarter 2019 results. In first-quarter 2019, Verizon lost a net 53,000 Fios Video connections, continuing to reflect the shift from traditional linear video to OTT offerings.
News categories: Verizon Communications, IPTV, Results, Subscribers, USA

FreeWheel and A+E Networks pilot unified ad decisioning engine
Apr 17, 2019 – FreeWheel (Nasdaq: CMCSA) has announced a partnership with A+E Networks to pilot a unified ad decisioning engine that will allow buyers and sellers to transact, across both direct sold and programmatic, marketplace-generated advertising demand.
News categories: FreeWheel, A+E Networks, Dave Clark, Jason DeMarco, Advertising, Digital TV, USA

Atlantic Broadband brings new TiVo experience to Low Country area of South Carolina
Apr 17, 2019 – Atlantic Broadband has announced that it has launched TiVo's Unified Entertainment System in the Low Country area of South Carolina. The platform features a modern user interface, personalized viewing recommendations and a voice remote.
News categories: Atlantic Broadband, TiVo Corp, Heather McCallion, Debbie Eblen, Cable TV, Digital TV, Set Top Box, USA, UX

Shemaroo enters the US market with ShemarooMe VOD launch
Apr 17, 2019 – Shemaroo has entered the US market with the launch of its over-the-top (OTT) video streaming service, ShemarooMe. ShemarooMe will give American audiences access to the company's portfolio of Bollywood, regional language, devotional and children's content.
News categories: Shemaroo, Digital TV, Streaming, USA

Philo unveils connected TV ad platform
Apr 17, 2019 – Streaming television service Philo has revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace.
News categories: Philo, Reed Barker, Advertising, Digital TV, Streaming, USA

US SVOD subscriptions to reach 270 million
Apr 17, 2019 – Digital TV Research expects the number of SVOD subscriptions in North America to climb by 110 million from 160 million in 2018 to 270 million in 2024, with 77.8% of TV households (94 million) subscribing to at least one SVOD platform by then.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, USA

AT&T sells Hulu minority stake back to Hulu
Apr 15, 2019 – AT&T (NYSE:T) and Hulu have announced an agreement by which AT&T has sold its minority stake in Hulu back to the streaming video joint venture. The transaction valued Hulu at $15 billion, with AT&T's 9.5% interest valued at $1.43 billion.
News categories: AT&T, Hulu, Randy Freer, Digital TV, MandA, Streaming, USA