USA (United States of America) Digital TV News

Beachfront and MadHive partner for OTT advertising audience analytics
Oct 18, 2018 – MadHive and Beachfront have announced a partnership that will integrate MadHive’s data management platform (DMP) into Beachfront’s offering to enrich and verify audience segments in real-time to power audience insights across Beachfront’s OTT ad inventory.
News categories: MadHive, Beachfront, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Broadpeak, Inca Networks and Espial enable video delivery for Hiawatha Broadband
Oct 18, 2018 – Broadpeak and Inca Networks have announced that they have partnered to provide Hiawatha Broadband Communications (HBC) with an IP video delivery solution. The subscriber management and user experiences are powered by Espial's Elevate Cloud IPTV platform.
News categories: Broadpeak, Inca Networks, Espial, Hiawatha Broadband Communications, Jacques Le Mancq, Robert Bell, Mick McCluskey, Jim Kronebusch, CableTecExpo, Content Distribution, Digital TV, IPTV, USA, UX

Support for ATSC 3.0 announced at NAB Show New York
Oct 17, 2018 – At NAB Show New York, FOX Television Stations; NBC and Telemundo Owned Stations Group; Univision; TEGNA (for Pearl TV), and Nexstar Media Group (for SpectrumCo) announced their collaborative effort and support for the introduction of ATSC 3.0.
News categories: Pearl TV, Jack Abernethy, Valari Staab, Vince Sadusky, Dave Lougee, Perry Sook, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Study shows strong interest in ATSC 3.0 Next-Gen Television concept
Oct 16, 2018 – In an update to a 2017 U.S. study, consumers continue to show exceptionally strong interest in the Next-Gen Television service (ATSC 3.0) that will offer free live OTA TV programming with added features.
News categories: Pearl TV, Magid, Anne Schelle, Bill Hague, Brian Markwalter, Digital TV, Market Research, Terrestrial, USA

comScore audience segments available through Oracle Data Cloud
Oct 16, 2018 – comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
News categories: comScore, Oracle, Rachel Gantz, Michelle Hulst, Advertising, Big Data, Digital TV, USA, Worldwide

80% of U.S. cable subscribers also stream digital video
Oct 16, 2018 – Telaria (NYSE:TLRA) and Adobe Advertising Cloud have released their ‘Inside The Minds of Cord-Cutters and Cable-Keepers’ study. The findings illustrate the experiences, behaviors, and television usage among a spectrum of TV consumer segments.
News categories: Telaria, Adobe, Karen Ring, Cable TV, Digital TV, Market Research, Streaming, USA

Phoenix Model Market broadcasters plan in-car TV trial with Avis Budget Group
Oct 15, 2018 – Television broadcasters working together to advance the launch of next-gen TV broadcasting are planning an early 2019 trial of the mobile video capabilities of the new broadcast TV standard, in concert with Avis Budget Group.
News categories: Pearl TV, Avis Budget, Anne Schelle, Arthur Orduña, Chetan Sharma, ATSC 3, Automotive, Digital TV, USA

FuboTV provides business update
Oct 15, 2018 – fuboTV has revealed key performance metrics heading into the fourth quarter. This includes exceeding an annual run rate (ARR) of $100 million in September 2018, as well as surpassing company records for ARPU, paid subscribers and time spent per subscriber.
News categories: fuboTV, David Gandler, Digital TV, Results, Streaming, USA

FreeWheel launches advanced advertising suite for the new TV landscape
Oct 15, 2018 – FreeWheel (Nasdaq: CMCSA) has announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV using advanced data and measurement capabilities.
News categories: FreeWheel, David Clark, David Cohen, Noah Levine, Advertising, Digital TV, USA