USA (United States of America) Digital TV News

Tremor Video DSP and Cuebiq partner for geo-behavioral targeting on connected TV
May 22, 2018 – Tremor Video DSP and Cuebiq have announced a partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. MullenLowe Mediahub will be the first agency to execute the audience hyper-targeting for its clients.
News categories: Tremor Video DSP, Cuebiq, MullenLowe Mediahub, Abbey Thomas, Antonio Tomarchio, Jade Watts, Advertising, Big Data, Digital TV, Streaming, USA

XUMO viewing data added to Nielsen's Digital Content Ratings
May 22, 2018 – XUMO has announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. The ratings provide up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.
News categories: XUMO, Nielsen, Chris Hall, Matt Pagen, Advertising, Big Data, Digital TV, Streaming, USA

Tunity launches analytics division to measure OOH TV audience
May 22, 2018 – Tunity has announced the debut of Tunity Analytics. Tunity Analytics captures OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day estimates of these numbers for all major competitive channels by venue.
News categories: Tunity, Yaniv Davidson, Paul Lindstrom, Advertising, Apps, Big Data, Digital TV, USA, Worldwide

More than 50% of U.S. broadband households own a smart TV
May 21, 2018 – Parks Associates’ new report 'Smart TVs vs. Streaming Media Players: Winning Over Consumers' reports that more than 50% of U.S. broadband households own a smart TV and more than 40% own a streaming media player.
News categories: Parks Associates, Jennifer Kent, Blu-ray, Gaming, Market Research, Set Top Box, Smart Home, Smart TV, USA

U.S. legacy multichannel subscriptions remain under pressure
May 17, 2018 – Traditional multichannel video losses in the first quarter of 2018 showed modest improvement over the same period in 2017, but the magnitude of the decline remains elevated, according to Kagan, a research group within S&P Global Market Intelligence.
News categories: S&P Global, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, USA

Major U.S. pay TV providers lost ~305,000 subscribers in 1Q 2018
May 17, 2018 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 95% of the market – lost about 305,000 net video subscribers in 1Q 2018, compared to a pro forma loss of about 515,000 subscribers in 1Q 2017.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Syncbak launches SBTV OTT platform for local broadcasters
May 16, 2018 – Syncbak has unveiled its SBTV platform which enables local broadcasters to build OTT channels, and the corresponding SBTV app that provides consumers with access to local programming from anywhere in the U.S. – live or on-demand – on any device.
News categories: Syncbak, Gray Television, Jack Perry, Julia Campbell, Brian Brady, Advertising, Apps, Content Distribution, Digital TV, Streaming, USA

Amazon dominates U.S. Direct-to-Consumer TV network subscriptions
May 16, 2018 – According to The Diffusion Group (TDG), Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions. Its dominance is especially prominent among premium DTC apps including HBO, Showtime, and Starz.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

Gracenote launches data solution for device manufacturers offering live TV streaming
May 16, 2018 – Gracenote (NYSE: NLSN) has announced a TV metadata and EPG solution from Gracenote which enables Smart TV and streaming device manufacturers that offer live TV streaming services to make their linear and on-demand content more searchable and discoverable.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA