USA (United States of America) Digital TV News

Sinclair and Nexstar agree transition plan from ATSC 1.0 to ATSC 3.0
Jul 20, 2017 – Sinclair Broadcast (Nasdaq:SBGI) and Nexstar (Nasdaq:NXST) have reached a tentative agreement on principles to coordinate the transition of the over-the-air delivery of ATSC 3.0 television services in 97 television markets.
News categories: Sinclair Broadcast, Nexstar, Chris Ripley, Perry Sook, ATSC 3, Digital TV, Terrestrial, USA

Cadent enhances its addressable TV solution and core system
Jul 19, 2017 – Cadent has announced that its technology arm has made extensive enhancements to its addressable TV solution and core system. Cadent’s addressable TV solution allows the pay-TV industry to go toe-to-toe with digital’s reporting and analytics.
News categories: Cadent, Stephanie Mitchko-Beale, Les Carter, Advertising, Digital TV, USA

U.S. TV's 2017-18 upfront ad sales up 5.9% Y-o-Y
Jul 18, 2017 – Media Dynamics has released estimates for US TV’s primetime upfront ad revenue for the 2017-18 season. Also included in the totals are a relatively small but growing number of 'advanced targeting' buys, mostly on cable channels.
News categories: Media Dynamics, Ed Papazian, Advertising, Big Data, Cable TV, Digital TV, Market Research, USA

US pay TV market lost 612,000 subscribers in Q1 2017
Jul 14, 2017 – US Pay-TV market in the United States started 2017 with a slight decline. According to Dataxis, the total number of subscribers reached 100.3 million for the first quarter of 2017, which represent a fall of 612,000 compared to Q4 2016.
News categories: Dataxis, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, USA

Sony 2017 4K HDR Android TVs now compatible with Amazon Echo
Jul 13, 2017 – Sony Electronics has announced that Amazon Echo devices can now control 2017 Sony 4K HDR televisions with Android TV. With this update users can ask Alexa to perform basic TV functions such as controlling the TV power, volume, play/pause/stop/fast forward controls, switch inputs and change channels.
News categories: Sony Electronics, Amazon, Mike Fasulo, Android TV, Digital TV, Smart Home, Smart TV, USA, UX

Kantar Media adds programmatic ad data to its media intelligence
Jul 13, 2017 – Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.
News categories: Kantar Media, Manish Bhatia, Advertising, Big Data, Digital TV, Market Research, Mobile, USA

AT&T to roll out next-generation video platform
Jul 13, 2017 – AT&T this fall will begin rolling out a next-generation platform to customers, starting with DIRECTV NOW and DIRECTV companion app users. The platform will eventually provide a consistent look and feel across AT&T consumer video services throughout the United States.
News categories: AT&T, David Christopher, Apps, Digital TV, Streaming, USA, UX

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

Nearly 60% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu
Jul 12, 2017 – Parks Associates has revealed that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. Only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services.
News categories: Parks Associates, Brett Sappington, Glenn Hower, Digital TV, Market Research, Streaming, USA