USA (United States of America) Digital TV News

Percentage of U.S. SVOD buyers looking to cut spending up 40%
Jul 18, 2023 – Research from Aluma Insights finds 35% of U.S. SVOD customers spending too much on services and are looking to cut back, a 40% increase over last year and threefold that of 2019.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

U.S. TV streaming usage hits all-time high in June
Jul 18, 2023 – According to Nielsen's June 2023 report of The Gauge, streaming accounted for 37.7% of overall TV usage in the U.S. in June, a record high share total for the digital format.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Zinwell certified to produce NEXTGEN TV set-tops
Jul 13, 2023 – Pearl TV has announced that Zinwell has completed self-certification testing and will soon enter the U.S. market with set-top products to help viewers transition to NEXTGEN TV.
News categories: Pearl TV, Zinwell, Anne Schelle, Paul Wu, ATSC 3, Digital TV, Set Top Box, USA

Telly’s free 55” 4K dual-screen TVs begin shipping
Jul 13, 2023 – Telly has begun shipping its 55" 4K dual-screen TV sets to consumers, and has announced product, data, and ad partnerships with Harman Kardon, LiveOne, Magnite, Microsoft, Nielsen, and Spotify.
News categories: Telly, Ilya Pozin, Bob Ivins, Michael Barrett, Advertising, Digital TV, Smart TV, USA

FreeWheel to bring Roku ad technologies to its customers
Jul 12, 2023 – Roku (Nasdaq: ROKU) and FreeWheel have announced the launch of combined technologies that aim to simplify, optimize and enhance TV streaming for advertisers and publishers.
News categories: Roku, FreeWheel, Youssef Ben-Youssef, Soo Jin Oh, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Roku brings Shopify checkout to TV streaming
Jul 11, 2023 – Roku (Nasdaq: ROKU) has announced a partnership with Shopify that allows viewers to purchase products from Shopify merchants directly on their TV via Roku Action Ads.
News categories: Roku, Shopify, Peter Hamilton, Mani Fazeli, Paige Decker, Saaj Parikh, Advertising, Digital TV, USA, UX

NextGen TV launched in South Bend, Indiana
Jun 29, 2023 – Television stations serving the South Bend-Elkhart TV market have begun broadcasting with NextGen TV. The launch includes WSBT-TV, WNDU-TV, WSJV, WNI and WHME-TV.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Roku announces first live sports rights package
Jun 27, 2023 – Formula E has announced broadcast distribution partnerships in the U.S. that will see CBS air more live races and introduce Roku as the streaming home of Formula E.
News categories: Roku, Formula E, CBS Sports, David Eilenberg, Aarti Dabas, Billy Stone, Digital TV, Streaming, USA

VIZIO re-designs home screen for easier streaming
Jun 28, 2023 – VIZIO (NYSE: VZIO) is rolling out a re-design of its home screen experience. The new VIZIO Home Screen offers a more intuitive and personalized experience than ever befor
News categories: VIZIO, Kaitlyn Collins, Digital TV, Smart TV, Streaming, TV OS, USA, UX