USA (United States of America) Digital TV News

Pixalate releases Q1 2022 CTV ad supply chain trends report
Jun 2, 2022 – Pixalate has released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends report. The report looks at open programmatic CTV ad fraud with ad spend trends by global region, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

NextGen TV broadcasting begins in Greenville, SC
Jun 2, 2022 – Television stations serving the Greenville-Spartanburg-Asheville-Anderson market have begun broadcasting with NextGen TV. The launch includes WLOS (ABC), WSPA-TV (CBS), WHNS (FOX), WYFF (NBC) and WMYA-TV (MyNet).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

TCL Channel brings in FAST Channels TV content
Jun 1, 2022 – FAST Channels TV has announced an agreement with TCL Channel to bring more than 170 free ad-supported television (FAST) linear channels to TCL TVs. TCL Channel's streaming service offers a wide selection of premium live and on-demand programming.
News categories: FAST Channels TV, TCL Channel, Russell Foy, Feiyang Ding, Content Distribution, Digital TV, Smart TV, Streaming, USA

WideOrbit adds automated addressable ad replacement for live-streamed broadcasts
Jun 1, 2022 – WideOrbit has announced the latest release of WO Traffic, the company’s broadcast media ad sales and commercial operations platform. WO Traffic v22.0 introduces the platform's addressable ad replacement solution for live streams.
News categories: WideOrbit, Will Offeman, Advertising, ATSC 3, Digital TV, Streaming, USA

Evoca integrates Sling TV into Nextgen TV service
May 26, 2022 – Evoca has announced a partnership with SLING TV that allows Evoca users to add SLING to their Evoca subscription. Evoca customers may now add one of SLING's three services to supplement Evoca's 60+ channels.
News categories: Evoca, Sling, Todd Achilles, Apps, ATSC 3, Digital TV, Set Top Box, Streaming, USA

Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen deduplicates audiences across Smart TV and streaming providers
May 19, 2022 – Nielsen (NYSE: NLSN) has expanded deduplication of CTV audiences to include Smart TV OEM inventory, providing viewership data inclusive of co-viewing across Samsung and VIZIO devices, in addition to other streaming platforms.
News categories: Nielsen, Ameneh Atai, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

605 extends agreement to use VIZIO ACR data
May 18, 2022 – 605 has renewed its agreement with VIZIO (NYSE: VZIO) for automatic content recognition (ACR) data from VIZIO's Inscape data division. The extended partnership will support 605’s measurement, attribution, and reporting capabilities.
News categories: 605, VIZIO, Kristin Dolan, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, USA

U.S. home entertainment spending up 10.9% to $8.7 billion in 1Q 2022
May 13, 2022 – U.S. consumers spent $8.7 billion on movies and television shows consumed at home and on the go in the first quarter of 2022. Spending rose almost 11% from the $7.8 billion consumers spent in the same period of 2021.
News categories: DEG: The Digital Entertainment Group, Digital TV, Market Research, Streaming, USA