German satellite STB market grows 70% to 1Q 2012

The Q1 2012 CEMIX Consumer Electronics Market Index report for Germany has been published. Owing to the switch-off of analogue satellite in the country, the number of satellite set-top boxes sold in the first quarter of this year was 2.16 million, up 70% on the 1.267 million figure for the same period of 2011.

Satellite Set-top Box Sales (from this and earlier CEMIX reports):

                   Q1/2011         1H/2011      Q1-Q3/2011            2011
            --------------  --------------  --------------  --------------
            kUnits  Growth  kUnits  Growth  kUnits  Growth  kUnits  Growth
            ------  ------  ------  ------  ------  ------  ------  ------
Analogue         2  -79.8%       3  -83.9%       3  -86.9%       3  -88.8%
Digital      1,246   -7.6%   2,360   -9.2%   3,840   -0.9%   6,019   11.7%

                   Q1/2012
            --------------
            kUnits  Growth
            ------  ------
Analogue         -       -
Digital      2,160   70.5%

Growth is relative to the same period in the year before.

The report also gives sales data for TVs, DVDs, Camcorders, Digital Cameras, Home Audio, Personal Audio, Audio/Video Accessories, Automotive Multimedia, Recording Media, Videogames, Mobile phones, PCs and Tablets.

CEMIX, the Consumer Electronics Market Index, is a common project of the Bundesverband Technik des Einzelhandels e.V. (BVT), GfK Retail and Technology GmbH and the Gesellschaft für Unterhaltungs- und Kommunikationseletronik (gfu). The CEMIX contains current market information from competent partners.