German CE Market Grows by 6.6% % in First Quarter of 2011

Tuesday, May 24th, 2011

Germany, Consumer Electronics

The German market for consumer electronics* saw a positive start to the year, with an increase of 6.6% in the first quarter compared to 2010. The three segments within CEMIX developed quite differently: consumer electronics products (- 1.7 percent), privately used telecommunication products (+ 40.1 percent) and privately used IT products (+ 4.5 percent).

At 1.6 billion €, TV sets reached a stable turnover level in the first quarter of 2011. In units, an increase of 4.6 percent to 2.5 million units could be achieved. LCD TV sets, on the other hand, accounted for an increase of 6.4% in sales units. Plasma TV sets recorded a minus of 7.4%.

In particular home audio devices, accessories (e.g. headphones) and digital cameras were all growth drivers in the first quarter of 2011. Moreover, the product categories of privately used IT and telecommunication devices also recorded positive value-based growth rates.


*CEMIX, the Consumer Electronics Market Index, is a common project of the Bundesverband Technik des Einzelhandels e.V. (BVT), GfK Retail and Technology GmbH and the Gesellschaft für Unterhaltungs- und Kommunikationseletronik (gfu). The CEMIX contains current market information from competent partners.

The CEMIX shows the development of the Consumer Electronics market in Germany using unit and value data. The Consumer Electronics market is defined as the sum of sales in Germany from private consumers.

CEMIX data is available on the websites of member partners gfu, BVT and GfK Retail and Technology. Please contact our CE team for more details.

More: CEMIX Q1 2011