4.5 million digital satellite receivers sold in Germany in 1H 2012
Thursday, August 16th, 2012The Q2 2012 CEMIX Consumer Electronics Market Index report for Germany has been published. Owing to the switch-off of analogue satellite TV in the country on April 30, 2012, the number of satellite set-top boxes sold in the first half of the year was 4.5 million, up 91% on the 2.4 million figure for the equivalent period of 2011.
Satellite Set-top Box Sales (from this and earlier CEMIX reports):
Q1/2011 1H/2011 Q1-Q3/2011 2011 -------------- -------------- -------------- -------------- kUnits Growth kUnits Growth kUnits Growth kUnits Growth ------ ------ ------ ------ ------ ------ ------ ------ Analogue 2 -79.8% 3 -83.9% 3 -86.9% 3 -88.8% Digital 1,246 -7.6% 2,360 -9.2% 3,840 -0.9% 6,019 11.7% Q1/2012 1H/2012 -------------- -------------- kUnits Growth kUnits Growth ------ ------ ------ ------ Analogue - - - - Digital 2,160 70.5% 4,507 91.1%
Growth is relative to the same period in the year before.
The report also gives sales data for TVs, DVDs, Camcorders, Digital Cameras, Home Audio, Personal Audio, Audio/Video Accessories, Automotive Multimedia, Recording Media, Videogames, Mobile phones, PCs and Tablets.
CEMIX, the Consumer Electronics Market Index, is a common project of the Bundesverband Technik des Einzelhandels e.V. (BVT), GfK Retail and Technology GmbH and the Gesellschaft für Unterhaltungs- und Kommunikationseletronik (gfu). The CEMIX contains current market information from competent partners.
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