Titan OS unveils OS and advertising platform for Smart TVs

Tuesday, January 23rd, 2024 
Titan OS logo

Titan OS S.L. unveils an independent OS and advertising platform for Smart TVs

  • The European company has developed an independent operating system with cutting-edge advertising solutions managed by Titan Advertising, aiming to connect the entire TV ecosystem through a win-win business model
  • Its operating system will enable TV manufacturers to extend their business beyond hardware, opening the opportunity to generate continuous revenue streams for the 40% of the TV market that lacks its own operating system (GFK Data 2022)
  • Through strategic partnership with TP Vision, the international company responsible for the design, manufacturing, marketing and sales of Philips branded TVs, the operating system is set to roll out on Philips and AOC linux TVs, tapping into an extensive base of millions of users in Europe and LATAM
  • Titan OS S.L. has also entered into a strategic partnership with Currys, the leading technology retailer in UK & Nordics. As part of the partnership Currys will launch the operating system on own brand JVC TVs and collaborate on retail media, a first-of its-kind alliance within the UK market and opens unique opportunities for advertisers and more relevant advertising for customers

BARCELONA — Titan OS S.L. (Titan OS), a technology, entertainment, and advertising company, announced the launch of its operations, introducing an independent European operating system for smart TVs and debuting its Titan advertising division to help advertisers reach more relevant audiences.

Titan OS Smart TV operating system home screen

Founded by experienced industry executives from European and American leading entertainment, media, and investment sectors, including renowned industry experts from Disney, Roku, Rakuten TV, and KKR. Titan OS S.L. established Barcelona as its headquarters, while expanding its global presence with additional offices in Amsterdam and Taipei.

Titan OS S.L. is set to re-think TV, with the main goal of delivering a personalised user experience and to simplify content discovery, connecting the entire TV ecosystem — including manufacturers, content publishers, media companies, retailers and advertisers — with a win-win approach.

Titan OS S.L. has formed a strategic alliance with TP Vision, already enjoying an exclusive partnership for its Linux-based TVs, and is set to roll out to Philips and AOC TVs in Europe and Latin America progressively starting already in early 2024.

“We are very excited to partner with TP Vision, the company responsible for Philips & AOC brands”, stated Jacinto Roca, CEO at Titan OS S.L.. “We are re-thinking TV together to deliver the best personalised connected TV experience, helping viewers to find their favourite content more easily. This will allow us, from day one, to reach millions of viewers across Europe and Latin America”.

CEO, Europe & LATAM, TP Vision Kostas Vouzas commented: “As part of our long term strategy, having a choice of Smart TV platform is imperative. Our work with Titan OS S.L. has given us the ability to be part of the definition of the Titan OS platform itself, and will allow us to implement our own customisation and product integration. Ultimately, our customers will benefit by having easy access to both the premium global services while also increasing and simplifying their access to more local content”.

The company’s advertising division helps brands to go beyond traditional TV and impact hard to reach streaming audiences, allowing them to combine impactful, brand safe, premium TV advertising with the targeting and measurement capabilities of digital.

“Partnering with Currys enables us to create a better TV viewing experience,” highlighted Tim Edwards, COO at Titan OS S.L. “We’re re-thinking TV together and are excited about collaborating with Currys for a first-of-its-kind retail media alliance within the UK & Nordics market, unlocking the full potential of connected TV for a more enriching TV experience for viewers and advertisers alike”.

“We’re delighted to partner with Titan OS to launch this new capability as part of our Currys Connected Media network. It’s an exciting, innovative opportunity to engage consumers”, Susie Moan, Chief Data Officer, Currys.

The operating system will provide customer access to an extensive list of premium applications and channels on Philips branded TVs, including Disney+, Netflix, Prime Video, Youtube, Pluto TV, DAZN, among many others.

Titan OS S.L. has an unwavering commitment to data security and privacy. By rigorously adhering to local and regional regulations and aligning with the latest IAB standards, it ensures the protection of our customers’ rights and establishes a foundation of trust with its partners. The platform, fortified with advanced fraud prevention and accurate measurement services, sets a new standard in secure and trustworthy television entertainment.

Links: Titan OS; TP Vision; Currys