IPTV Making Its Way Through Pay-TV Markets with an Increasing PopularityFriday, December 5th, 2008
STUTTGART, Germany — According to InfoCom’s most recent release of its quarterly television monitoring service, IPTV has been making its way through the pay-TV market with an increasing popularity in countries that generally have a large broadband subscriber base.
While some operators achieved six to seven-figure IPTV subscriber numbers, others were not as successful. In the UK, for instance, despite having significant number of broadband users, take-up of IPTV has been sluggish due to satellite and Freeview’s strong market hold that places the IPTV players at a disadvantage. Tiscali, in particular, has plateaued between 36,000 to 45,000 IPTV subscriptions from 2005 until 1H08. In Germany, Hansenet has been struggling to add subscribers since its IPTV launch in 2006. Telecom Italia and Spain’s Jazztel were also among these providers, which, despite their early IPTV commercialisation, have lagged behind in the IPTV race.
On the other hand, in the forefront of the IPTV race is the French incumbent, France Telecom, attracting more than 1.5m IPTV customers in 1H08 — more than 90% of which are from its domestic market and the rest, from subsidiaries in Spain and Poland. The French incumbent has also IPTV operations in Slovakia and Senegal but so far, numbers are rather negligible and do not significantly contribute to the total base. France Telecom kept its top position from end-2007 to 1H08 and largest IPTV provider.
MII China (comprising of China Telecom and China Netcom), in the 6-month period (end-2007 to 1H08), more than doubled its IPTV subscriber base — the highest increase among all groups. It superseded Verizon Communications in its top 2 position and at the same time, outranked PCCW and Vivendi (formerly Neuf Cegetel), at 3rd and 4th positions, respectively. The Beijing Olympics are likely to have played a significant role in the accelerated growth of IPTV subscriptions in this region.
About TV Quarterly Monitoring: the TV Quarterly Monitoring is currently available on a yearly subscription basis. It provides a large amount of indicators — among which market TV watcher broken down by CaTV, satellite, IPTV and terrestrial; DSL, cable modem and FTTx subscribers; all figures broken down by carrier — for a large number of countries with forecasts until 2013.
TV Quarterly Monitoring is only one of several Quarterly Monitoring Services that InfoCom GmbH provides. To know more, please contact us.