Digital TV News: The Diffusion Group
Amazon dominates U.S. Direct-to-Consumer TV network subscriptions
May 16, 2018 – According to The Diffusion Group (TDG), Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions. Its dominance is especially prominent among premium DTC apps including HBO, Showtime, and Starz.
News categories:
The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA
LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories:
LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA
Big-3 SVOD players to triple original content spending by 2022
Jan 30, 2018 – The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to originals. By 2022, the amount invested in originals will triple to $10 billion annually, according to The Diffusion Group.
News categories:
The Diffusion Group, Brad Schlachter, Digital TV, Market Research, Streaming, USA, Worldwide
U.S. legacy pay TV services to lose 26% of subscribers by 2030
Nov 29, 2017 – The future of U.S. residential pay-TV services will be wrought from an intensifying clash between virtual operators like Sling TV and DirecTV Now, and traditional cable, satellite, and telco pay-TV providers. Unfortunately the battle will be for a larger slice of a declining market, according to The Diffusion Group.
News categories:
The Diffusion Group, Joel Espelien, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA
U.S. mMVPD subscribers largely pleased with service value
Aug 16, 2017 – According to The Diffusion Group (TDG), though virtual pay-TV services are immature and years away from ‘five-9’ reliability, subscribers overwhelmingly consider service value to be very solid.
News categories:
The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA
Hulu users prefer subscription streaming over legacy pay TV
Aug 2, 2017 – When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV, according to The Diffusion Group (TDG).
News categories:
The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA
SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories:
TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA
52% of U.S. cord cutters cancelled their pay TV in the last 2 years
May 11, 2017 – According to The Diffusion Group (TDG), more than half of Cord Cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016. Remarkably, one-third of Cord Cutters cancelled service in 2016 alone.
News categories:
The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA
Three-quarters of US broadband households now have a connected TV
Jan 26, 2017 – According to The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016.
News categories:
TDG, Michael Greeson, Digital TV, Market Research, Smart TV, Streaming, USA
Latest News
- Streaming video revenues in MENA to surpass $1.2bn in 2024
- Orange France upgrades set-top box with SoftAtHome
- ZTE launches B866V6N 4K AI-SR set-top box
- Tucson television stations launch NEXTGEN TV services
- Cloud TV 3.0 Smart TV operating system released
- Ateme powers TVRI's transition to 4K UHD OTT
- Five million pirates in the Nordics
- WSC Sports introduces three new fan personalization products
- Sky Stream available in Italy from June 3rd
- Irdeto certifies security on latest Amlogic HD broadcast chipsets
- LG Automotive Content Platform features in new Kia EV
- Netflix publishes July to December 2023 viewing report
- MySat launches bouquet of Arabic TV channels on AsiaSat 9 for Australia
- Ad server from SAS powers advertising on ITVX
- Multiplay service revenue in India to grow at 4.5% CAGR
- Atlas proposes buying all outstanding shares in Millicom
- Cyfrowy Polsat contract pay TV RGUs down 147,000 YoY in Q1
- CANAL+ launches TV+ streaming service
- Mangomolo powers SABC+ video platform expansion
- Accedo supports extension of ITVX to Sony PlayStation