Digital TV News: Addressable TV Initiative

Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
Mar 18, 2024 – The addressable TV Initiative (ATVI) has concluded partnership agreements with TP Vision and Vestel. The agreements include the certification of TV platforms according to the HbbTV-TA specification.
News categories: Addressable TV Initiative, TP Vision, Vestel, Seraphic, Nicole AGUDO BERBEL, Andre PRAHL, Elie BONTE, Antic OGUT, Xinwen XUE, Advertising, Digital TV, Europe, HbbTV, Smart TV

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories: Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA