Digital TV News: Cable & Telecommunications Association for Marketing (CTAM)

Cable Industry Launches SelecTV™ Brand to Promote Viewer Adoption Of ITV
May 10, 2010 – The U.S. cable industry has announced the launch of 'SelecTV™,' a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content.
News categories: Canoe Ventures, SelecTV, Cable TV, Middleware, USA

Hollywood Studios and Cable Companies Launch Campaign to Promote Movies on Demand
Mar 17, 2010 – The U.S.'s major Hollywood studios and cable companies have joined forces for a push to expand consumer awareness of the value offered by Movies On Demand®, a service that provides a way to rent box office hits on cable.
News categories: Cable & Telecommunications Association for Marketing, Movies On Demand, Cable TV, Streaming, USA

HDTVs in More than Half of All U.S. Homes
Aug 4, 2009 – A recent CTAM tracking Pulse report shows strong growth over the past year in HDTV ownership. In 2009, 53 percent of total U.S. households report owning a high definition television, an 18 percentage point increase in ownership over 2008.
News categories: CTAM, DVD, Gaming, Market Research, Smart TV, USA

Tru2way™ Brand to Succeed 'OpenCable™ Platform' in Consumer and Retail Settings
Jan 7, 2008 – The U.S. cable industry has adopted the 'tru2way™' brand to succeed use of the term 'OpenCable™ Platform' as it applies to the marketing and branding of the interactive video platform for consumers and in retail markets.
News categories: CableLabs, tru2way, Cable Modem, Cable TV, Digital TV, DOCSIS, Set Top Box, USA

81 Million People in US Watch Broadband Video
Jul 17, 2007 – An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company.
News categories: Nielsen, Cable & Telecommunications Association for Marketing (CTAM), Broadband, Digital TV, Market Research, Streaming, USA

US - HDTV and Digital Cable Make a Match
Jul 10, 2007 – The Cable & Telecommunications Association for Marketing (CTAM) reports that 29% of cable TV customers own an HDTV set; just one year ago 15% of those customers had an HD set.
News categories: Cable & Telecommunications Association for Marketing (CTAM), Cable TV, Digital TV, DVR, Market Research, Satellite, USA