Digital TV News: Canoe Ventures

AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories: AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA

Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories: Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA

More TV programmers tap Beachfront and Canoe to optimize ad revenues
Oct 6, 2022 – Beachfront and Canoe Ventures have announced that a growing list of TV programmers are adopting Beachfront's unified ad serving technology alongside Canoe's Service Assurance offering.
News categories: Beachfront, Canoe Ventures, Chris Maccaro, Mark Shepard, John Fant, Adam Mimnagh, Stevan Levy, Advertising, Digital TV, USA

AMC, Discovery, TelevisaUnivision, WarnerMedia go with Canoe for addressable TV advertising
Feb 23, 2022 – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia have each teamed up with Canoe Ventures for addressable TV advertising. Canoe will provide enablement and campaign assurance across its national addressable TV advertising footprint.
News categories: Canoe Ventures, AMC Networks, Discovery, Inc, TelevisaUnivision, WarnerMedia, Joel Hassell, Evan Adlman, Steve Silvestri, Seema Patel, JP Colaco, Advertising, Big Data, Digital TV, USA

AMC Networks and OMG complete first U.S. addressable campaign
Feb 24, 2021 – AMC Networks and Omnicom Media Group (OMG) have completed two linear addressable TV campaigns. The campaigns used the On Addressability platform, with spots running on Comcast and Charter cable systems.
News categories: AMC Networks, Omnicom Media Group, Kim Kelleher, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
Nov 12, 2020 – Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoe’s 38 million household MVPD footprint.
News categories: Beachfront, Canoe, Chris Maccaro, Ed Knudson, Adam Helfgott, Advertising, Digital TV, USA

Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories: Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA

Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA

AMC Networks partners with On Addressability distribution partners
Jun 10, 2020 – AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.
News categories: AMC Networks, Comcast Advertising, Spectrum Reach, Cox Media, Kim Kelleher, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Digital TV, USA