Digital TV News: Data Plus Math
Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories:
Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide
Comscore powers LiveRamp updated TV measurement solution
Oct 1, 2020 – Comscore (NASDAQ: SCOR) and LiveRamp (NYSE: RAMP) have unveiled a version of LiveRamp's TV measurement solution that comines Comscore's data with LiveRamp's identity and data connectivity solutions.
News categories:
Comscore, LiveRamp, Chris Wilson, John Hoctor, Advertising, Big Data, USA
LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories:
LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MandA, Worldwide
TVision Insights and Data Plus Math tie TV attention data to outcomes
Mar 26, 2018 – TVision Insights has announced a partnership with Data Plus Math. The two companies are marrying attention and outcome data for clients in order to understand where target audiences are paying attention, and how targeting plus attention leads to sales.
News categories:
TVision Insights, Data Plus Math, Dan Schiffman, John Hoctor, Tim Hanlon, Advertising, Big Data, Digital TV, USA
LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories:
LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA
Latest News
- Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
- Airtel adds 29,000 Digital TV subscribers in 4Q 2024
- Samba TV releases State Of Viewership report
- Taiwan's NCC releases 2024 Communications Market Report
- Panasonic considering selling or scaling down TV business
- Disney reports earnings for quarter ended December 28, 2024
- Kudelski announces transformation and cost reductions
- Vodafone TV customers down 69,000 in 4Q 2024
- StackAdapt secures $235m investment
- Intensified competition among streaming services in Sweden
- 46% of U.S. internet households are cord cutters
- World Surf League partners with LTN on live event distribution
- Tubi launches shoppable experience with Shopsense AI
- Paramount and Nielsen sign measurement and analytics deal
- Barb releases Q4 2024 UK SVOD subscription data
- InterDigital initiates patent litigation against Disney
- Charter video customers down 123,000 in 4Q 2024
- Pixalate releases Q4 2024 CTV device market share reports
- Telia adds 125,000 TV subscribers in 2024
- Comcast domestic video subscribers down 311,000 in 4Q 2024