Digital TV News: Discovery, Inc.
605 launches 605 PLATF0RM measurement and analytics for TV
Feb 5, 2020 – 605 has announced the launch of 605 PLATF0RM. 605 PLATF0RM is a web-based application that enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD.
News categories:
605, Noah Levine, Kim Kelleher, Keith Kazerman, Advertising, Big Data, Digital TV, USA
Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories:
Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA
Discovery and Comscore partner on measurement, targeting and segmentation
Oct 28, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
News categories:
Comscore, Discovery, Carol Hinnant, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide
FreeWheel to provide decisioning platform for ads on Discovery's cable networks
Sep 30, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year agreement under which FreeWheel will provide its unified decisioning platform to enable advertising management for Discovery’s roster of cable networks.
News categories:
FreeWheel, Discovery, James Rooke, Keith Kazerman, Advertising, Big Data, Cable TV, Digital TV, USA
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