Digital TV News: Hypothesis Group

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

JVC Roku TV models launch in the UK at Currys
Oct 4, 2023 – Roku has announced a range of Roku TV models with Currys-owned brand JVC. Combining quality hardware with the Roku OS, the TVs deliver a seamless streaming experience at competitive prices.
News categories: Roku, Currys, Bart Bomers, Paul Slater, Digital TV, Smart TV, TV OS, UK

FreeWheel to bring Roku ad technologies to its customers
Jul 12, 2023 – Roku (Nasdaq: ROKU) and FreeWheel have announced the launch of combined technologies that aim to simplify, optimize and enhance TV streaming for advertisers and publishers.
News categories: Roku, FreeWheel, Youssef Ben-Youssef, Soo Jin Oh, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Roku brings Shopify checkout to TV streaming
Jul 11, 2023 – Roku (Nasdaq: ROKU) has announced a partnership with Shopify that allows viewers to purchase products from Shopify merchants directly on their TV via Roku Action Ads.
News categories: Roku, Shopify, Peter Hamilton, Mani Fazeli, Paige Decker, Saaj Parikh, Advertising, Digital TV, USA, UX

Roku announces first live sports rights package
Jun 27, 2023 – Formula E has announced broadcast distribution partnerships in the U.S. that will see CBS air more live races and introduce Roku as the streaming home of Formula E.
News categories: Roku, Formula E, CBS Sports, David Eilenberg, Aarti Dabas, Billy Stone, Digital TV, Streaming, USA

Roku and Instacart pair TV streaming data and online grocery delivery
Apr 26, 2023 – Roku (Nasdaq:ROKU) and Instacart have combined viewing data from Roku with insights from Instacart to measure whether streamers purchase products on Instacart after seeing an ad on the Roku platform.
News categories: Roku, Instacart, Alison Levin, Ali Miller, Advertising, Big Data, Digital TV, USA

Roku and Best Buy announce advertising and retail relationship
Mar 10, 2023 – Best Buy (NYSE:BBY) is partnering with Roku (Nasdaq:ROKU) to provide its first-party data for targeting and measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.
News categories: Roku, Best Buy, Julian Mintz, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Roku announces retail availability of own-branded TVs
Mar 9, 2023 – Roku (Nasdaq: ROKU) has announced the features and availability of its new Roku Select and Plus Series TVs, the first ever to be both designed and made by Roku.
News categories: Roku, Mustafa Ozgen, Digital TV, Smart TV, USA

Roku and DoorDash partner to offer on-demand delivery from the TV
Feb 7, 2023 – Roku (Nasdaq: ROKU) and DoorDash (NYSE: DASH) have announced a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more.
News categories: Roku, DoorDash, Gidon Katz, Rob Edell, Carl Loredo, Advertising, Digital TV, Streaming, TV OS, USA