Digital TV News: IPG Mediabrands

WarnerMedia and IPG Mediabrands run audience-based currencies comparison
Apr 7, 2022 – WarnerMedia Ad Sales and IPG Mediabrands have launched a test-and-learn for alternative measures of video ad performance to provide a side-by-side look at three contenders in the alternative currency space when running the same campaigns.
News categories: WarnerMedia, MAGNA, IPG Mediabrands, JP Colaco, Dani Benowitz, Brian Hughes, Advertising, Big Data, Digital TV, USA

Nielsen to launch unified cross-media measurement in Q4 2022
Dec 8, 2020 – Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
News categories: Nielsen, Karthik Rao, Doug Ray, Adam Gerber, Daryl Lee, Advertising, Big Data, Digital TV, USA

Consumers prefer ads on Connected TV to those on Linear TV
Dec 21, 2018 – Ads served on Connected TV devices tend to decrease ad overload, and according to a study from MAGNA, they also create more positive emotions and increase engagement for viewers across all age groups as compared to Linear TV.
News categories: MAGNA, David Cohen, Advertising, Digital TV, Market Research, Streaming, USA

FreeWheel launches advanced advertising suite for the new TV landscape
Oct 15, 2018 – FreeWheel (Nasdaq: CMCSA) has announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV using advanced data and measurement capabilities.
News categories: FreeWheel, David Clark, David Cohen, Noah Levine, Advertising, Digital TV, USA

IPG Mediabrands and Nielsen enhance buyer-based marketplace
Feb 26, 2018 – Nielsen (NYSE: NLSN) has announced a data and technology agreement with IPG Mediabrands (NYSE: IPG) that will enhance their audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabrands' consumer ids with Nielsen's TV viewing and purchase behavior insights.
News categories: Nielsen, IPG Mediabrands, Damian Garbaccio, Arun Kumar, Advertising, Big Data, USA

MAGNA partners with Roku to deliver targeted advertising to OTT audiences
Jan 25, 2017 – MAGNA, a unit of IPG Mediabrands, has announced a partnership with Roku to deliver targeted advertising to OTT audiences. Through the partnership IPG Mediabrands clients will gain access to the advertising capabilities of the Roku platform.
News categories: MAGNA Global, Roku, IPG Mediabrands, David Cohen, Scott Rosenberg, Advertising, Digital TV, Middleware, Set Top Box, Streaming, USA, Worldwide

Hulu subscribers up 30% YoY; adds ad partnerships
May 4, 2016 – Hulu has announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu also unveiled new content deals and advertising partnerships with Nielsen and Millward Brown.
News categories: Hulu, BrightLine, Millward Brown, Mike Hopkins, Peter Naylor, Advertising, Digital TV, Streaming, Subscribers, USA