Digital TV News: Leichtman Research

US: 10% of streaming video services borrowed from someone else
Mar 20, 2024 – Research from LRG has found that 53% of households in the US have four or more DTC streaming video services. 10% of all DTC services are borrowed from someone else, down from 12% in 2022.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Top U.S. pay-TV providers lost 5 million subscribers in 2023
Mar 8, 2024 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,035,000 video subscribers in 2023, compared to a net loss of about 4,590,000 in 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Top U.S. pay-TV providers lost 465,000 subscribers in 3Q 2023
Nov 14, 2023 – Leichtman Research Grouphas found that the largest pay-TV providers in the U.S. lost about 465,000 net video subscribers in 3Q 2023, compared to a pro forma net loss of about 385,000 in 3Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

64% of U.S. TV households have a live pay-TV service
Oct 4, 2023 – According to Leichtman Research Group (LRG), 64% of U.S. TV households have some form of pay-TV service, down from 78% in 2018, 86% in 2013, and 87% in 2008.
News categories: Leichtman Research, Digital TV, Market Research, TV Services, USA

Top U.S. pay-TV providers lost 1,730,000 subscribers in 2Q 2023
Aug 15, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,730,000 video subscribers in 2Q 2023, compared to a loss of about 1,725,000 in 2Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

88% of U.S. households have an SVOD service
Aug 9, 2023 – Research from Leichtman Research (LRG) finds that 83% of U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu, with additional streaming services adding another 5 percentage points.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

49% of U.S. adults watch video via a CTV device daily
Jun 2, 2023 – Leichtman Research Group (LRG) has found that 88% of U.S. TV households have at least one internet-connected TV device, compared with 82% in 2021, 74% in 2018, and 44% in 2013.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

U.S. Q1 pay-TV subscriber losses higher than in any previous quarter
May 16, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,215,000 net video subscribers in 1Q 2023, compared to a net loss of about 1,850,000 in 1Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Major U.S. pay-TV providers lost nearly 6 million subscribers in 2022
Mar 3, 2023 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA