Digital TV News: Leichtman Research
U.S. pay TV providers lost over 5 million subscribers in 2020
Mar 4, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
DoubleVerify earns MRC accreditation for CTV measurement
Jan 14, 2021 – DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
News categories:
DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Olga O’Donnell, Advertising, Big Data, Digital TV, Streaming, USA
Subscribers at major U.S. pay TV providers down 120,000 in 3Q 2020
Nov 17, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 120,000 net video subscribers in 3Q 2020, compared to a pro forma net loss of about 945,000 in 3Q 2019.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
60% of U.S. TV households have both Pay TV and SVOD
Nov 6, 2020 – According to Leichtman Research Group (LRG), 60% of U.S. TV households have both a pay TV service and at least one SVOD service. 20% of TV households have an SVOD service but not pay-TV, 14% only have a pay-TV service, and 6% have neither pay-TV nor SVOD.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA
78% of U.S. households have an SVOD service
Aug 28, 2020 – Research from LRG finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – up from 69% in 2018, and 52% in 2015. 55% of U.S. households now have more than one of these SVOD services.
News categories:
Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA
Subscribers at major U.S. pay TV providers down 1.57 million in 2Q 2020
Aug 12, 2020 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,570,000 net video subscribers in 2Q 2020, compared to a pro forma net loss of about 2,065,000 in 1Q 2020, and 1,330,000 subscribers in 2Q 2019.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA
80% of U.S. TV households have at least one Connected TV device
Jun 5, 2020 – According to Leichtman Research Group (LRG), 80% of U.S. TV households have at least one connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
News categories:
Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA
Over half of U.S. adults watching more TV since the pandemic
May 26, 2020 – Research from Leichtman Research Group (LRG) finds that since the impact of the coronavirus pandemic, 53% of adults ages 18 and above in U.S. TV households agree that they now spend more time watching TV per day, while 16% disagree.
News categories:
Leichtman Research, Bruce Leichtman, COVID-19, Digital TV, Market Research, USA
Major U.S. pay TV providers lost about 2,065,000 subscribers in 1Q 2020
May 14, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,065,000 net video subscribers in 1Q 2020, compared to a pro forma net loss of about 1,025,000 subscribers in 1Q 2019.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Latest News
- Ofcom reviews future of DTT in the UK
- GTPL offers cable TV directly on Samsung TVs using TVKey
- Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
- Telefónica pay TV accesses down 45,000 in 1Q 2024
- Hubbl integrates global streaming apps with Amdocs
- Simply.TV provides metadata to Drei TV Austria
- Paramount selects Vubiquity to provide managed services for MTV Japan
- Japanese brand to launch TVs 'Powered by TiVo'
- Disney and WBD announce Disney+, Hulu, Max bundle
- VIZIO reports Q1 2024 financial results
- Pixalate releases Q1 2024 CTV ad supply chain report
- EchoStar pay TV subscribers down 348,000 in 1Q 2024
- ACCESS and Neusoft offer integrated in-vehicle solution
- Livepeer Studio cuts the cost of live streaming & transcoding
- More subscribers choose streaming with ads in Sweden
- Five more San Antonio TV stations launch NEXTGEN TV
- Liberty Latin America organic Video RGUs up 2,000 in 1Q 2024
- Red Bee, WWTV provide schedule services to World Poker Tour
- 3 million SVOD subscriptions shared in the Nordics
- NBCUniversal and Instacart open up audience-based advertising for CPG brands