Digital TV News: MAGNA

Consumers prefer ads on Connected TV to those on Linear TV
Dec 21, 2018 – Ads served on Connected TV devices tend to decrease ad overload, and according to a study from MAGNA, they also create more positive emotions and increase engagement for viewers across all age groups as compared to Linear TV.
News categories: MAGNA, David Cohen, Advertising, Digital TV, Market Research, Streaming, USA

FreeWheel launches advanced advertising suite for the new TV landscape
Oct 15, 2018 – FreeWheel (Nasdaq: CMCSA) has announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV using advanced data and measurement capabilities.
News categories: FreeWheel, David Clark, David Cohen, Noah Levine, Advertising, Digital TV, USA

MAGNA releases US Advertising Forecasts executive summary
Sep 20, 2018 – MAGNA has released a summary of its US Advertising Forecasts Fall Update. Advanced TV advertising keeps developing, as it brings the power of big screen linear experience with superior targeting capabilities. Ad spend around non-traditional TV campaigns is increasing significantly this year.
News categories: MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, USA

Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories: Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

NBCUniversal advertising metric measures viewing across both linear and digital
Apr 5, 2018 – NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.
News categories: NBCUniversal, Linda Yaccarino, Lyle Schwartz, David Cohen, John Swift, Advertising, Big Data, Digital TV, USA

Market for 4K UHD technologies exploding
Feb 19, 2018 – The huge growth forecast for 4K UHD global markets stems from the technology’s growing adoption, rising disposable incomes, technological advancements, expanding 4K content and increasing TV unit sales.
News categories: BCC Research, Anand Bhandari, Digital TV, Market Research, Smart TV, Worldwide

Roku adds audio and voice assistance to the TV user expereince
Jan 3, 2018 – Roku has unveiled plans to make it easy for Roku TV customers to add audio to their TV experience. The company has also announced plans to develop and launch a voice assistant, the Roku Entertainment Assistant, optimized for home entertainment.
News categories: Roku, Anthony Wood, CES2023, Digital TV, Set Top Box, Smart Home, Streaming, USA, UX

MAGNA releases Global Advertising Forecasts winter update
Dec 4, 2017 – According to MAGNA's Advertising Forecasts Winter Update, linear television ad revenues will grow again in 2018 (+2.5%) thanks to the return of cyclical events and despite the erosion of viewing and ratings, that is otherwise barely compensated by CPM inflation.
News categories: MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, Worldwide

Nielsen to include credit for viewing on Facebook, Hulu and YouTube
Aug 15, 2017 – Nielsen has announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, clients can capture incremental viewing of their content within their reported audience numbers.
News categories: Nielsen, Megan Clarken, Advertising, Big Data, Streaming, USA